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Baked Balance-n-Brighten Color Correcting Foundation Golden Medium dupes and alternatives Laura Geller

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Laura Geller
Golden MediumChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
MERIT
Suede
Depth and undertone: Medium · Olive · cool olive
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
98
Depth
99
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Same price

Your shade $38 at Ulta Beauty

Closest overall alternative: Laura Mercier Tinted Blur Balm Skin Tint Shade 04

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Laura Geller
Golden MediumChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
The match
Laura Mercier
Shade 04
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Light coverage
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
75
Best price
$44SephoraSephora
Costs $6 more

Your shade $38 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7NC
    Shade match 84
    $9.80$14Ulta BeautyUlta Beauty$28.20 less (74%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32H medium honey
    Shade match 86
    $40Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 89
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    78
    Wear & performance
    78
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than light coverage · Not marketed for dry skin

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $54SephoraSephoraCosts $16 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    78
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 87
    $60SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$19.01 less (50%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $42SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than olive undertoneFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    66
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than light coverage · No blurring effect claimed

    Retailer shade note: for medium-tan neutral skin with a peach hue

    High confidence· Digital match

    View match
  10. #12 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    5W
    Shade match 87
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: medium with warm peachy undertones

    High confidence· Digital match

    View match
  11. Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame light coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 88
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 90
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    34 Medium Cool
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $50SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Iced Frappe 305C
    Shade match 82
    $37SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium skin with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 90
    $9.03WalmartWalmart$28.97 less (76%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Rich Sand
    Shade match 91
    $11.97WalmartWalmart$26.03 less (69%)

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 88
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourBoth claim a blurring effectClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    12 Natural
    Shade match 88
    $14.97WalmartWalmart$23.03 less (61%)

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than olive undertoneBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone · Buildable rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Full rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  23. Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame light coverageBoth claim long-wearing

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 80
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    68
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  25. Shade match 87
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: for medium skintones with neutral undertones

    High confidence· Digital match

    View match
  26. #28 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    230 N
    Shade match 88
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  27. #29 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than light coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  28. #30 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 89
    $51.50Ulta BeautyUlta Beauty(product price)Costs $13.50 more

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishFull rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    39
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Full rather than light coverage

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    High confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 1
    Shade match 90
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    65
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Very close colour
    • Medium light · Olive · neutral olive undertone

    $32

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede, against Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium. Every attribute compared, with its share of the score.

ComparedYour shadeGolden MediumClosest shade matchSuedeScore
Shade match55% of overall96
Colour98#d49b74#d19b74Looks identicalColour difference 0.8 (0 is identical)
Depth99Medium lightMediumCloseDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone90OliveOlive · cool oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Suede.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Medium rather than light coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 04, against Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium. Every attribute compared, with its share of the score.

ComparedYour shadeGolden MediumClosest overall alternativeShade 04Score
Shade match55% of overall90
Colour97#d49b74#d09975Looks identicalColour difference 1.1 (0 is identical)
Depth98Medium lightMediumCloseDepth difference: 1.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 04.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same light coverage
  • Both claim a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Suede

Best price
$38SephoraSephora
Same price

Your shade $38 at Ulta Beauty

Closest overall alternative

Laura Mercier Tinted Blur Balm Skin Tint Shade 04

Best price
$44SephoraSephora
Costs $6 more

Your shade $38 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.