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Double Take Baked Full Coverage Foundation Light dupes and alternatives Laura Geller

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Laura Geller
LightChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
700 Vienna
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$14 less (37%)

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 250 Radiant Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Laura Geller
LightChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
250 Radiant Sand
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
89
Skin (Skin suitability)
84
Best price
$14.99TargetTarget
$23.01 less (61%)

Your shade $38 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Beyond Matte Liquid Foundation

    M4
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: light to medium w/ neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C4.5
    Shade match 95
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC18
    Shade match 95
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC20
    Shade match 95
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M3
    Shade match 93
    $54Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: light to medium w/ peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 92
    $39Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6.5
    Shade match 91
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: peachy beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    29N Light-Medium Neutral
    Shade match 82
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 91
    $19.99Ulta BeautyUlta Beauty(product price)$18.01 less (47%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium Tan
    Shade match 96
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral
    Shade match 88
    $38SephoraSephoraSame price

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral olive

    High confidence· Digital match

    View match
  13. #15 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $12.98WalmartWalmart$25.02 less (66%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin

    Medium confidence· Digital match

    View match
  15. #17 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Latte 300N
    Shade match 92
    $37SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 95
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. #19 · Too Faced

    Born This Way Soft Matte Foundation

    Porcelain
    Shade match 92
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Too Faced

    Born This Way Soft Matte Foundation

    Pearl
    Shade match 92
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  19. Shade match 80
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  20. Shade match 93
    $46SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Timeless Hydrating Foundation

    35H Medium Honey
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: light/medium skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 96
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W2 Rattan
    Shade match 87
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: light-medium with warm olive undertones

    Medium confidence· Digital match

    View match
  25. #27 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 91
    $59Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  26. Shade match 90
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light brown shade with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 98
    $81Ulta BeautyUlta Beauty(product price)Costs $43 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Sun Beige
    Shade match 97
    $11.99Ulta BeautyUlta Beauty$26.01 less (68%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    28
    Wear & performance
    51
    Skin suitability
    30

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Laura Geller Double Take Baked Full Coverage Foundation Light (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $30

  2. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Looks identical
    • Light medium

    $12

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Close colour
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna, against Laura Geller Double Take Baked Full Coverage Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest shade match700 ViennaScore
Shade match55% of overall99
Colour98#eaab7d#eaad80Looks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 78/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim long-wearing

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 250 Radiant Sand, against Laura Geller Double Take Baked Full Coverage Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest overall alternative250 Radiant SandScore
Shade match55% of overall95
Colour93#eaab7d#e8a673Very close colourColour difference 1.7 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 250 Radiant Sand.

Same or better

  • $23.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs high

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna

Match price
$24Ulta BeautyUlta Beauty
$14 less (37%)

Your shade $38 at Sephora · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 250 Radiant Sand

Best price
$14.99TargetTarget
$23.01 less (61%)

Your shade $38 at Sephora

TargetView at Target

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.