Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta Beauty
Sephora$50 · out of stockView at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Buildable rather than sheer (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than sheer (opacity)
Retailer shade note: cool deep plum
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$23.01 less (64%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Opaque rather than sheer (opacity)Does not claim comfortDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Opaque rather than sheer (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: soft plum
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Targetfrom $9.89 · product priceView at Target
Walmart$9.99 · out of stockView at Walmart
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$9 less (25%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: DeeperMauve rather than plum
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Mauve rather than plum
Retailer shade note: Cool mauve
Medium confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Rose rather than plumBuildable rather than sheer (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than plum · Buildable rather than sheer (opacity)
Retailer shade note: deep rosewood
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteSame opacity: sheer
Differences: Berry rather than plumDoes not claim comfort
Close colour · Matte · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than plum · Does not claim comfort
Retailer shade note: rich deep berry
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $14 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Opaque rather than sheer (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than sheer (opacity)
Retailer shade note: a brownish plum - velvet
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (25%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Purple rather than plumBuildable rather than sheer (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Purple rather than plum · Buildable rather than sheer (opacity)
Retailer shade note: soft lilac
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Buildable rather than sheer (opacity)Does not claim comfort
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than sheer (opacity) · Does not claim comfort
Retailer shade note: deep rose plum
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$1 less (3%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: DeeperBrown rather than plumBuildable rather than sheer (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Brown rather than plum · Buildable rather than sheer (opacity)
Retailer shade note: cool berry brown
Medium confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$25 less (69%)Matches: Near-identical swatch colourSame cool undertoneSame finish: matte
Differences: Pink rather than plumOpaque rather than sheer (opacity)Does not claim hydration
Looks identical · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than plum · Opaque rather than sheer (opacity) · Does not claim hydration
Retailer shade note: muted pink
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.58View at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSSephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteSame opacity: sheer
Differences: Rose rather than plumDoes not claim comfort
Slight colour difference · Matte · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Rose rather than plum · Does not claim comfort
Retailer shade note: deep mauve rosewood
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$9 less (25%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: LighterPink rather than plumBuildable rather than sheer (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Pink rather than plum · Buildable rather than sheer (opacity)
Retailer shade note: midtoned mauve pink
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$20 less (56%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Pink rather than plumOpaque rather than sheer (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than plum · Opaque rather than sheer (opacity)
Retailer shade note: matte deep berry pink
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $6 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Opaque rather than sheer (opacity)Long-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Opaque rather than sheer (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: bright plum
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$10 less (28%)Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)Does not claim comfort
Looks identical
Ingredients (not scored): 11% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: rose berry
Medium confidence· Digital match
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty$9 less (25%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: LighterRose rather than plumDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Rose rather than plum · Does not claim hydration
Retailer shade note: cool rose
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneBoth claim hydration
Differences: Red rather than plumBuildable rather than sheer (opacity)6-hour wear rather than 12-hour wear (longevity)
Close colour · Satin · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Red rather than plum · Buildable rather than sheer (opacity) · 6-hour wear rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: plum red
Medium confidence· Digital match
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteSame opacity: sheer
Differences: Noticeably different swatch colourLighterRose rather than plum
Slight colour difference · Matte · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than plum · Does not claim comfort
Retailer shade note: nude rosewood
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$7 less (19%)Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim hydration
Differences: Mauve rather than plumDoes not claim comfort
Close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum · Does not claim comfort
Retailer shade note: blushing true mauve
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyWalmart$25.03 less (70%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Mauve rather than plumOpaque rather than sheer (opacity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum · Opaque rather than sheer (opacity) · Does not claim hydration
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10.97View at WalmartTarget$10.99View at Target
Walgreens$10.99View at WalgreensCVS$11.89View at CVSWalmart$21.94View at WalmartUlta Beauty$21 less (58%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: berry
Medium confidence· Digital match
Morphe Liplock Glossy Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$23.51 less (65%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$23.01 less (64%)Matches: Same cool undertoneSame finish: matte
Differences: Berry rather than plumOpaque rather than sheer (opacity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than plum · Opaque rather than sheer (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: muted cranberry
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephora$6 less (17%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Pink rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 10% ingredient overlap
Differences: Pink rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: vivid cool-tone berry pink
Medium confidence· Digital match
Pat McGrath Labs SatinAllure Lipstick
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$29.51 less (82%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Noticeably different swatch colourLighterPurple rather than plum
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: hibiscus purple
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalmart$9.98View at WalmartTarget$9.99View at TargetWalgreens$13.99View at WalgreensUlta Beauty(product price)$23.51 less (65%)Matches: Very close colourClaims transfer resistanceBoth claim hydration
Differences: Warm rather than cool undertoneBerry rather than plumNot listed rather than 12-hour wear (longevity)
Very close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Berry rather than plum · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium warm berry
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartCVS$9.99View at CVSWalgreens$10.99View at WalgreensUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty(product price)$25 less (69%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Mauve rather than plumOpaque rather than sheer (opacity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum · Opaque rather than sheer (opacity) · Does not claim hydration
Retailer shade note: purple mauve
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $11 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim hydration
Differences: Rose rather than plumOpaque rather than sheer (opacity)Does not claim comfort
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than plum · Opaque rather than sheer (opacity) · Does not claim comfort
Retailer shade note: Rose
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$25 less (69%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Rose rather than plumOpaque rather than sheer (opacity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than plum · Opaque rather than sheer (opacity) · Does not claim hydration
Retailer shade note: cool toned dusty rose
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyWalmart$11 · out of stockView at WalmartCVS$11.89View at CVSShowing 12 of 29 matches
Dior Rouge Dior Lipstick in 976 Daisy Plum, against Laura Mercier Petal Soft Lipstick Crayon in 343 Noémie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Rouge Dior Lipstick in 976 Daisy Plum.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
