Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
12 of 30 matches
Only showing matches without dimethicone.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $34 at Sephora
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $34 at Sephora · product price; shade not separately priced
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$22 less (65%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$23.01 less (68%)Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: No long-wear claimDoes not claim not settling into linesNot marketed for dry/normal/combination/oily skin
Looks identical · Natural finish
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta Beauty
Sephora$4 less (12%)Matches: Same neutral undertoneSame natural finishBoth claim not settling into lines
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$23.01 less (68%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: No long-wear claimDoes not claim not settling into linesNot marketed for dry/normal/combination/oily skin
Very close colour · Natural finish
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same neutral undertoneSame natural finishClaims transfer resistance
Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (35%)Matches: Both claim not settling into linesBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishBuildable rather than medium coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$23.01 less (68%)Matches: Same natural finishBoth claim a lightweight feel
Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyUlta Beauty$3 less (9%)Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperLuminous rather than natural finishBuildable rather than medium coverage
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Luminous rather than natural finish · Buildable rather than medium coverage
Retailer shade note: for very fair neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$31View at Ulta BeautyUlta Beauty(product price)$23.01 less (68%)Matches: Same natural finishBoth claim a lightweight feel
Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same neutral undertoneSame natural finishClaims transfer resistance
Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1 (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
1N2 Vanille
$54
Fair Beige
$39
20B Light Beige
$42
RN2.5
$52
Gleam
$30
1N00 Alabaster
$45
fair 8 n
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 2 Fair, against Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 2 Fair.
11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.
13 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 2 Fair
Ulta BeautyYour shade $34 at Sephora
Milk Makeup Future Fluid Longwear Hydrating Concealer 2C
Ulta BeautyYour shade $34 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
