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Forget The Filler Definer Lip Liner Rosewood dupes and alternatives Lawless

Pink · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: NARS Long Lasting Matte Lip Liner Animal Instinct

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Lawless
RosewoodChange shade
Colour family, undertone and depth: Pink · Warm · Deep / dark
Finish and opacity: Satin · Opaque
The match
NARS
Animal Instinct
Colour family, undertone and depth: Pink · Warm · Medium
Finish and opacity: Matte · Opaque
Shade match
95out of 100
Colour
93
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $5 more

Your shade $21 at Sephora

Closest overall alternative: Milani Understatement Lip Liner French Rosé

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Lawless
RosewoodChange shade
Colour family, undertone and depth: Pink · Warm · Deep / dark
Finish and opacity: Satin · Opaque
The match
Milani
French Rosé
Colour family, undertone and depth: Pink · Warm · Medium
Finish and opacity: Opaque
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Best price
$4.99Ulta BeautyUlta Beauty
$16.01 less (76%)

Your shade $21 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $16Ulta BeautyUlta Beauty$5 less (24%)

    Matches: Same warm undertoneSame finish: satinSame longevity: long-wearing

    Differences: Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: rose pink

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Nude Pink
    Shade match 87
    $6Ulta BeautyUlta Beauty(product price)$15 less (71%)

    Matches: Very close colourSame longevity: long-wearingClaims hydration

    Differences: Neutral rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim comfort

    Retailer shade note: neutral pink

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $20SephoraSephora$1 less (5%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Mauve rather than pink

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink

    Retailer shade note: warm mauve

    Medium confidence· Digital match

    View match
  4. #6 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Werked Up
    Shade match 80
    $22SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims hydration

    Differences: Rose rather than pinkDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than pink · Does not claim comfort

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  5. #7 · Haus Labs

    The Edge Long-Lasting Shaping Lip Liner

    Rose Silk
    Shade match 88
    $24SephoraSephoraCosts $3 more

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Neutral rather than warm undertoneRose rather than pink

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than pink

    Retailer shade note: neutral nude rose

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Burnt Sienna
    Shade match 78
    $26SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame longevity: long-wearing

    Differences: Brown rather than pinkDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Brown rather than pink · Does not claim comfort

    Retailer shade note: soft terracotta

    Medium confidence· Digital match

    View match
  7. #9 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Portrait Pink
    Shade match 92
    $24Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: true pink

    Medium confidence· Digital match

    View match
  8. #10 · Summer Fridays

    SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Pecan - deep warm maroon
    Shade match 89
    $20SephoraSephora$1 less (5%)

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Rose rather than pink

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than pink

    Medium confidence· Digital match

    View match
  9. #11 · Westman Atelier

    Lip Shape Defining Lip Liner

    Minou
    Shade match 74
    $34SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Peach rather than pink

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Peach rather than pink

    Retailer shade note: mulled peach

    Medium confidence· Digital match

    View match
  10. #12 · Natasha Denona

    I Need A Nude Lip Liner

    Cherry Blossom
    Shade match 86
    $25SephoraSephoraCosts $4 more

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    63
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: natural nude pink

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    Long-Lasting Lippie Pencil

    Beeper
    Shade match 80
    $7Ulta BeautyUlta Beauty$14 less (67%)

    Matches: Same warm undertoneSame longevity: long-wearing

    Differences: Rose rather than pinkDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Rose rather than pink · Does not claim comfort

    Retailer shade note: muted rose

    Medium confidence· Digital match

    View match
  12. #14 · Sacheu

    Peel Off Lip Liner STAY-N

    Plot Twist
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$7 less (33%)

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Neutral rather than warm undertoneRose rather than pinkDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than pink · Does not claim comfort

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Shape and Sculpt Lip Liner

    Obsess 4.5
    Shade match 84
    $29SephoraSephoraCosts $8 more

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Cool rather than warm undertoneMauve rather than pink

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink

    Retailer shade note: Deep Mauve

    Medium confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    606C Wherever Walnut
    Shade match 81
    $26SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Nude rather than pink

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: Shimmery Warm Rose Nude

    Medium confidence· Digital match

    View match
  15. #17 · Milani

    Color Statement Lip Liner

    All Natural
    Shade match 73
    $6.49Ulta BeautyUlta Beauty$14.51 less (69%)

    Matches: Same longevity: long-wearing

    Differences: Neutral rather than warm undertoneNude rather than pinkDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than pink · Does not claim comfort

    Medium confidence· Digital match

    View match
  16. #18 · Milani

    Color Statement Lip Liner

    Nude
    Shade match 73
    $6.49Ulta BeautyUlta Beauty$14.51 less (69%)

    Matches: Very close colourSame longevity: long-wearing

    Differences: Cool rather than warm undertoneNude rather than pinkDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than pink · Does not claim comfort

    Medium confidence· Digital match

    View match
  17. #19 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    606 Wherever Walnut
    Shade match 79
    $26SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Nude rather than pink

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: Warm Rose Nude

    Medium confidence· Digital match

    View match
  18. Shade match 67
    $16Ulta BeautyUlta Beauty$5 less (24%)

    Matches: Same finish: satinSame longevity: long-wearingClaims hydration

    Differences: Cool rather than warm undertoneNude rather than pinkDoes not claim comfort

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than pink · Does not claim comfort

    Retailer shade note: cool nude

    Medium confidence· Digital match

    View match
  19. #21 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Muted Mauve
    Shade match 70
    $22SephoraSephoraCosts $1 more

    Matches: Same longevity: long-wearing

    Differences: Neutral rather than warm undertoneNude rather than pinkDoes not claim comfort

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than pink · Does not claim comfort

    Retailer shade note: nude taupe beige

    Medium confidence· Digital match

    View match
  20. #22 · NARS

    Lip Liner

    ANIMAL INSTINCT
    Shade match 85
    $26Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: warm berry pink

    Medium confidence· Digital match

    View match
  21. Shade match 78
    $24SephoraSephoraCosts $3 more

    Matches: Same finish: satinSame longevity: long-wearingClaims smudge and transfer

    Differences: Cool rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim comfort

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    Kind Words Matte Lip Liner

    Humble
    Shade match 82
    $18SephoraSephora$3 less (14%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Rose rather than pink

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    63
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Rose rather than pink

    Retailer shade note: light rose

    Medium confidence· Digital match

    View match
  23. #25 · Natasha Denona

    I Need A Nude Lip Liner

    Natasha
    Shade match 80
    $25SephoraSephoraCosts $4 more

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    63
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: light neutral pink

    Medium confidence· Digital match

    View match
  24. #26 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    Sizzle
    Shade match 81
    $25SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Nude rather than pinkDoes not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Nude rather than pink · Does not claim comfort

    Retailer shade note: warm rose nude

    Medium confidence· Digital match

    View match
  25. #27 · Fara Homidi

    Smudge & Contour Lip Pencil

    Doux
    Shade match 69
    $36SephoraSephoraCosts $15 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Cool rather than warm undertoneNude rather than pinkDoes not claim comfort

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than pink · Does not claim comfort

    Retailer shade note: soft pinky-nude with cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · Kylie Cosmetics

    Precision Pout Lip Liner

    Smitten
    Shade match 81
    $19Ulta BeautyUlta Beauty$2 less (10%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Rose rather than pink

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Rose rather than pink

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  27. Shade match 78
    $16SephoraSephora$5 less (24%)

    Matches: Very close colourSame longevity: long-wearingClaims waterproof

    Differences: Cool rather than warm undertoneMauve rather than pinkDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink · Does not claim comfort

    Retailer shade note: soft matte mauve

    Medium confidence· Digital match

    View match
  28. #30 · Givenchy

    Lip Liner

    9 Moka Renversant
    Shade match 78
    $33SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame longevity: long-wearingClaims waterproof

    Differences: Cool rather than warm undertoneBrown rather than pinkDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    76
    Comfort & suitability
    40

    Looks identical · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than pink · Does not claim comfort

    Retailer shade note: deep coffee

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NARS Long Lasting Matte Lip Liner in Animal Instinct, against Lawless Forget The Filler Definer Lip Liner in Rosewood. Every attribute compared, with its share of the score.

ComparedYour shadeRosewoodClosest shade matchAnimal InstinctScore
Shade match60% of overall95
Colour93#b06e6c#b77171Very close colourColour difference 1.9 (0 is identical)
Depth96Deep / darkMediumCloseDepth difference 2.4 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall78
Finish78SatinMatteCloseMatte finish rather than satin
Wear & performance25% of overall · 2 of 4 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Long Lasting Matte Lip Liner in Animal Instinct.

Same or better

  • Very close colour
  • Same warm undertone
  • Same longevity: long-wearing
  • Claims smudge and transfer

Different

  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionwarm deep pinkwarm berry pink
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Milani Understatement Lip Liner in French Rosé, against Lawless Forget The Filler Definer Lip Liner in Rosewood. Every attribute compared, with its share of the score.

ComparedYour shadeRosewoodClosest overall alternativeFrench RoséScore
Shade match60% of overall95
Colour91#b06e6c#b86c6dVery close colourColour difference 2.1 (0 is identical)
Depth99Deep / darkMediumCloseDepth difference 0.8 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableSatinNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedRetractableNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Understatement Lip Liner in French Rosé.

Same or better

  • $16.01 less
  • Very close colour
  • Same warm undertone
  • Same longevity: long-wearing
  • Both claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionwarm deep pinknude pink
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

NARS Long Lasting Matte Lip Liner Animal Instinct

Best price
$26SephoraSephora
Costs $5 more

Your shade $21 at Sephora

Closest overall alternative

Milani Understatement Lip Liner French Rosé

Best price
$4.99Ulta BeautyUlta Beauty
$16.01 less (76%)

Your shade $21 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.