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Forget The Filler Skin-Plumping Line-Smoothing Foundation 12M dupes and alternatives Lawless

Light medium · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Light To Medium Cool

The equivalent shade and the most similar foundation overall.

Your shade
Lawless
12MChange shade
Depth and undertone: Light medium · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
The match
Ulta Beauty Collection
Light To Medium Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
98
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$31 less (66%)

Your shade $47 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$31 less (66%)

    Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Both claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $46Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: neutral beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Medium
    Shade match 93
    $39SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: natural beige shade with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7.2NW
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$33 less (70%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    57
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium Neutral
    Shade match 92
    $41Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 83
    $42Ulta BeautyUlta Beauty$5 less (11%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  8. #9 · Well People

    Supernatural Complexion Stick

    16 Light Neutral
    Shade match 93
    $18.20$26Ulta BeautyUlta Beauty$28.80 less (61%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  9. #10 · Juvia's Place

    I am Magic Powder Foundation

    Peru - Light 1
    Shade match 87
    $20Ulta BeautyUlta Beauty(product price)$27 less (57%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $53SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for combination skin

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  11. #12 · Revolution Beauty

    Skin Silk Serum Foundation

    F9.2N
    Shade match 92
    $15Ulta BeautyUlta Beauty(product price)$32 less (68%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    52
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Contains listed fragrance

    Retailer shade note: Medium skin tone, neutral beige undertone

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    460 Golden Beige
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$28.01 less (60%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    44
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4 Warm Light Medium
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$33.01 less (70%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $14.59TargetTarget$32.41 less (69%)

    Matches: Same full coverageBoth claim a blurring effectNo drying alcohol listed

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 12M (Light medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Looks identical
    • Light medium · Neutral undertone

    $30

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Looks identical
    • Light · Neutral undertone

    $8

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Looks identical
    • Light medium

    $12

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    365 Cashew

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew

    • Looks identical
    • Light medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool, against Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 12M. Every attribute compared, with its share of the score.

ComparedYour shade12MClosest matchLight To Medium CoolScore
Shade match55% of overall95
Colour98#e1b18d#e4b18bLooks identicalColour difference 0.8 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool.

Same or better

  • $31 less
  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy Light To Medium Cool

Match price
$16Ulta BeautyUlta Beauty
$31 less (66%)

Your shade $47 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.