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HUESTICK Complexion Stick 09 Medium dupes and alternatives Live Tinted

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NC55

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Live Tinted
09 MediumChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC55
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Live Tinted
09 MediumChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Tan Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
92out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
94
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 140 W
    Overall 83
    $49SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  2. Overall 80
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourSame warm undertoneClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep (warm)

    Medium confidence· Digital match

    View match
  3. Overall 73
    $69Ulta BeautyUlta BeautyCosts $27 more

    Matches: Near-identical swatch colourSame warm undertoneClaims long-wearing

    Differences: Radiant rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    30
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Tan
    Overall 82
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Overall 82
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · KimChi Chic Beauty

    A Really Good Foundation

    122MD
    Overall 83
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural matte rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    71
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural matte rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Medium/Tan with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  7. Overall 86
    $41Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: tan warm

    Medium confidence· Digital match

    View match
  8. Overall 88
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  9. Overall 87
    $14.95Ulta BeautyUlta Beauty$27.05 less (64%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Youngblood

    Loose Mineral Foundation

    Toffee
    Overall 84
    $50Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    20

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: tan to dark shade, warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Chocolate Mousse 450G
    Overall 82
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: Deep-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  12. Overall 82
    $56Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    63
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium with warm peach undertones

    High confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    220 Warm
    Overall 86
    $16.99Ulta BeautyUlta Beauty$25.01 less (60%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage

    Medium confidence· Digital match

    View match
  14. Overall 87
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match
  15. Overall 85
    $42SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for tan-dark warm skin with a golden hue

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45.5
    Overall 82
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Well People

    Bio Powder Foundation

    9W
    Overall 83
    $19.60$28Ulta BeautyUlta Beauty$22.40 less (53%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: rich tan w/warm peach undertones

    Medium confidence· Digital match

    View match
  18. Overall 83
    $5.60$8Ulta BeautyUlta Beauty$36.40 less (87%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  19. Overall 83
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  20. Overall 85
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  21. #23 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    32N Middle Honey
    Overall 88
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  22. Overall 88
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: medium dark with peach undertones

    Medium confidence· Digital match

    View match
  23. Overall 81
    $58Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural matte rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    80
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Natural matte rather than matte finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: rich tan with golden olive undertones

    Medium confidence· Digital match

    View match
  24. Overall 82
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  25. Overall 82
    $14.50Ulta BeautyUlta Beauty$27.50 less (65%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. Overall 85
    $38Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: medium dark with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C8
    Overall 81
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep olive with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  28. Overall 82
    $14.50Ulta BeautyUlta Beauty$27.50 less (65%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  29. #31 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Overall 83
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  30. Overall 84
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed

    Retailer shade note: medium dark with olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Live Tinted HUESTICK Complexion Stick 09 Medium (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $30

  4. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Very close colour
    • Medium tan · Warm undertone

    $36

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC55, against Live Tinted HUESTICK Complexion Stick in 09 Medium. Every attribute compared, with its share of the score.

ComparedYour shade09 MediumClosest shade matchNC55Score
Shade match55% of overall99
Colour98#bd8355#bf8253Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC55.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Tan Neutral, against Live Tinted HUESTICK Complexion Stick in 09 Medium. Every attribute compared, with its share of the score.

ComparedYour shade09 MediumClosest overall alternativeTan NeutralScore
Shade match55% of overall88
Colour95#bd8355#c18757Looks identicalColour difference 1.4 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Tan Neutral.

Same or better

  • $26 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NC55

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Tan Neutral

Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.