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PRO Soft Focus Longwear Foundation 10 dupes and alternatives LORAC

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free8No drying alcohol8Vegan1Cruelty-free1Oil-free3With SPF3Mineral0

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12 of 30

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 74 Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
10Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Clinique
CN 74 Beige
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
92
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $11 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: TIRTIR Mask Fit AI Filter Cushion 33N MACCHIATO

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
10Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
TIRTIR
33N MACCHIATO
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
88
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$13 less (34%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit AI Filter Cushion

    30N RICH HONEY
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains listed fragranceContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit Red Cushion

    33N MACCHIATO
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit Red Cushion

    31N FRENCH BEIGE
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 90 Sand
    Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4O
    Shade match 81
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4WO
    Shade match 74
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC37
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish

    Retailer shade note: medium beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  9. #11 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Neutral
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: medium beige with peachy to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 76
    $41SephoraSephoraCosts $3 more

    Matches: Very close colourSame full coverageClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 10 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 74 Beige, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest shade matchCN 74 BeigeScore
Shade match55% of overall91
Colour92#c89d73#c79e7bVery close colourColour difference 2.0 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Cool · rosyNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 74 Beige.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Claims colour stability
  • Adds SPF 25

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

18 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

TIRTIR Mask Fit AI Filter Cushion in 33N MACCHIATO, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest overall alternative33N MACCHIATOScore
Shade match55% of overall86
Colour92#c89d73#cf9e75Very close colourColour difference 2.0 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 33N MACCHIATO.

Same or better

  • $13 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 74 Beige

Best price
$49SephoraSephora
Costs $11 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

TIRTIR Mask Fit AI Filter Cushion 33N MACCHIATO

Match price
$25Ulta BeautyUlta Beauty
$13 less (34%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.