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PRO Soft Focus Longwear Foundation 10 dupes and alternatives LORAC

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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Fragrance-free10No drying alcohol10Vegan1Cruelty-free1Oil-free3With SPF3Mineral0

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15 of 30

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Clinique Beyond Perfecting Powder Foundation + Concealer 18 Sand

The equivalent shade and the most similar foundation overall.

Your shade
LORAC
10Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Clinique
18 Sand
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
85
Skin (Skin suitability)
80
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    33N MACCHIATO
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains listed fragranceContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · TIRTIR

    Mask Fit AI Filter Cushion

    30N RICH HONEY
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains listed fragranceContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  4. #5 · TIRTIR

    Mask Fit Red Cushion

    33N MACCHIATO
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 74 Beige
    Shade match 91
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · TIRTIR

    Mask Fit Red Cushion

    31N FRENCH BEIGE
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 90 Sand
    Shade match 90
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    17 Manila
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$18 less (47%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for dry/oily/sensitive skin

    Retailer shade note: golden neutral with warm depth

    Medium confidence· Digital match

    View match
  9. #10 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    500 Bogota
    Shade match 74
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: for medium to tan skin w/ warm golden undertones

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4O
    Shade match 81
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    Medium confidence· Digital match

    View match
  11. #12 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4WO
    Shade match 74
    $49SephoraSephoraCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC37
    Shade match 84
    $46Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish

    Retailer shade note: medium beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  13. #14 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Neutral
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed

    Retailer shade note: medium beige with peachy to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  14. #15 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 76
    $41SephoraSephoraCosts $3 more

    Matches: Very close colourSame full coverageClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for combination/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 10 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest match18 SandScore
Shade match55% of overall95
Colour98#c89d73#c89b71Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Cool · rosyNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 91/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high
View full match

Where to buy 18 Sand

Best price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.