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PRO Soft Focus Longwear Foundation 10 dupes and alternatives LORAC

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches in powder form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Tan 20

The equivalent shade: scored on colour, depth and undertone only.

Your shade
LORAC
10Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Golden Tan 20
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39.50Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Clinique Beyond Perfecting Powder Foundation + Concealer 18 Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
LORAC
10Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Clinique
18 Sand
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
85
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to LORAC PRO Soft Focus Longwear Foundation 10 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Looks identical
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Tan 20, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest shade matchGolden Tan 20Score
Shade match55% of overall97
Colour96#c89d73#c6996fLooks identicalColour difference 1.2 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.8
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal/​sensitive skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Tan 20.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Not marketed for oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand, against LORAC PRO Soft Focus Longwear Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest overall alternative18 SandScore
Shade match55% of overall95
Colour98#c89d73#c89b71Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Cool · rosyNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 91/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Tan 20

Best price
$39.50Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Clinique Beyond Perfecting Powder Foundation + Concealer 18 Sand

Best price
$41Ulta BeautyUlta Beauty
Costs $3 more

Your shade $38 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.