Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
28 of 32 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $38 at Ulta Beauty
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$23.50 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty(product price)$9 less (24%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural matte rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: Medium with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $31 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sUlta Beauty$29 less (76%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyTarget$23.41 less (62%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$17 less (45%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)$29 less (76%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta Beauty
CVS$9.49View at CVSUlta Beauty(product price)$29 less (76%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$19.01 less (50%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)$14 less (37%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium to tan skin with rosy neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $9 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: medium-deep warm-golden
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty$23.05 less (61%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartSephoraCosts $11 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $31 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium tan, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: medium beige with golden peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$22 less (58%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: true medium beige with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than full coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed
Retailer shade note: medium-tan with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$22 less (58%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than warm undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: medium-deep with olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyShowing 12 of 26 matches
The closest shade to LORAC PRO Soft Focus Longwear Foundation 11 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Tan 3
$22
Caramel
34.5 Rich Golden
$30
400W
$24
WN 100 Deep Honey
$22
17W
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tower 28 Beauty SunnyDays Skin Tint in 30 PCH, against LORAC PRO Soft Focus Longwear Foundation in 11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tower 28 Beauty SunnyDays Skin Tint in 30 PCH.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
TIRTIR Mask Fit AI Filter Cushion in 34W TOFFEE, against LORAC PRO Soft Focus Longwear Foundation in 11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit AI Filter Cushion in 34W TOFFEE.
12 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Tower 28 Beauty SunnyDays Skin Tint 30 PCH
SephoraYour shade $38 at Ulta Beauty
TIRTIR Mask Fit AI Filter Cushion 34W TOFFEE
Ulta BeautyYour shade $38 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
