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Age Perfect Radiant Serum Foundation 10 Ivory dupes and alternatives L'Oréal Paris

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 20 Fair Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
20 Fair Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
90out of 100
Colour
96
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Same price

Your shade $18.99 at Ulta Beauty · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Instant Age Rewind Eraser Treatment Foundation 110

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
110
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$12.98WalmartWalmart
$6.01 less (32%)

Your shade $18.99 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $39.50Ulta BeautyUlta BeautyCosts $20.51 more

    Matches: Very close colourSame natural finishSame medium coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Retailer shade note: very fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $34SephoraSephoraCosts $15.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No SPF

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No SPF

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $54SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No SPF

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $41Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No SPF

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No SPF

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    73

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Age Perfect Radiant Serum Foundation 10 Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Looks identical
    • Very fair · Warm undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

  3. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Very close colour
    • Very fair · Cool · pink undertone

    $22

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Very close colour
    • Very fair · Neutral undertone

    $16.99

  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Very close colour
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 20 Fair Neutral, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade10 IvoryClosest shade match20 Fair NeutralScore
Shade match55% of overall90
Colour96#f8ddbf#f7dcc1Looks identicalColour difference 1.1 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity40Not listed48-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 20 Fair Neutral.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Claims a skin-like finish
  • Claims 48-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFSPF 50Not listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 110, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade10 IvoryClosest overall alternative110Score
Shade match55% of overall90
Colour96#f8ddbf#fbe1c1Looks identicalColour difference 1.3 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 92/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 110.

Same or better

  • $6.01 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • SPF 20 instead of SPF 50

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 50SPF 20
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 20 Fair Neutral

Match price
$18.99Ulta BeautyUlta Beauty
Same price

Your shade $18.99 at Ulta Beauty · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Instant Age Rewind Eraser Treatment Foundation 110

Best price
$12.98WalmartWalmart
$6.01 less (32%)

Your shade $18.99 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.