Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.99 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $18.99 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $20.51 moreMatches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: very fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Very close colourBoth claim a lightweight feelNo drying alcohol listed
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: fair shade, neutral undertone
Low confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $15.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)Costs $3.01 moreMatches: Near-identical swatch colourSame natural finishNo drying alcohol listed
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVSWalgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $26.01 moreMatches: Near-identical swatch colourSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageDoes not claim a lightweight feelNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: level-one fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautyUlta Beauty$10.99 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageDoes not claim a lightweight feelNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: level-two fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$10.99 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: Fair shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: Fair shade with cool undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $35.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraMacy's$54View at Macy'sSephoraCosts $13.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: neutral fair light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Same priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta BeautyCosts $23.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta BeautyCosts $22.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No SPF
Retailer shade note: fair neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta BeautyCosts $22.01 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: light with cool neutral undertones
Low confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyUlta Beauty$0.50 less (3%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.49View at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Light rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: L1.2 - Very light to light with cool undertones
Medium confidence· Digital match
NARS Pure Radiant Tinted Moisturizer SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyMacy's$50View at Macy'sUlta Beauty(product price)Costs $32.51 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: Olive
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty$15.10 less (80%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Full rather than medium coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $13.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: warm medium
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautySame priceMatches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVSSephoraCosts $33.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · No SPF
Retailer shade note: light yellow
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: fairest with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautySephoraCosts $44.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair to light with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sUlta BeautyCosts $36.01 moreMatches: Very close colourSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: L0 - Very light with warm undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$55View at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $33.01 moreMatches: Near-identical swatch colourClaims 12-hour wearBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: light with warm subtle olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sShowing 12 of 29 matches
The closest shade to L'Oréal Paris Age Perfect Radiant Serum Foundation 10 Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Nougatine
140
$30
CN 10 Alabaster
$22
Very Light 2
$22
N2
$16.99
011 Vanilla
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Huda Beauty Easy Blur Natural Airbrush Foundation in Angel Food 110N, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Angel Food 110N.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Treatment Foundation in 110, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Treatment Foundation in 110.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation Angel Food 110N
SephoraYour shade $18.99 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation 110
WalmartYour shade $18.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
