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Age Perfect Radiant Serum Foundation 10 Ivory dupes and alternatives L'Oréal Paris

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 405 Porcelain

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
405 Porcelain
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Match price
$18.99Ulta BeautyUlta Beauty
Same price

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Fair 01

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Fair 01
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
70
Best price
$39.50Ulta BeautyUlta Beauty
Costs $20.51 more

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $22Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Near-identical swatch colourSame natural finishNo drying alcohol listed

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $45Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Near-identical swatch colourSame natural finishClaims 16-hour wear

    Differences: Full rather than medium coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    68

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-one fair with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    11 Fair Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty$10.99 less (58%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame natural finishClaims 16-hour wear

    Differences: Full rather than medium coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-two fair with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Not marketed for sensitive skinNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $54SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly deeperNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No SPF

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    411 Beige Ivory
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishClaims 32-hour wear

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance

    Low confidence· Digital match

    View match
  8. #10 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 87
    $42Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $41Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No SPF

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No SPF

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $41Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    56
    Skin suitability
    68

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: light with cool neutral undertones

    Low confidence· Digital match

    View match
  11. Shade match 88
    $18.49Ulta BeautyUlta Beauty$0.50 less (3%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  12. #14 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 2
    Shade match 87
    $51.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match
  13. #15 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Porcelain
    Shade match 86
    $3.89$5.99Ulta BeautyUlta Beauty$15.10 less (80%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Full rather than medium coverageNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    20 Fair Neutral
    Shade match 90
    $18.99Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    65
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  15. #17 · about-face

    THE PERFORMER Skin-Focused Foundation

    F2OLIVE
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    1 Neutral
    Shade match 88
    $52SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF

    Retailer shade note: fairest with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 88
    $63SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: fair to light with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $55Ulta BeautyUlta BeautyCosts $36.01 more

    Matches: Very close colourSame natural finishClaims 16-hour wear

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF

    Retailer shade note: L0 - Very light with warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 91
    $52Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Near-identical swatch colourClaims 12-hour wearBoth claim not settling into lines

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: light with warm subtle olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Age Perfect Radiant Serum Foundation 10 Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Looks identical
    • Very fair · Warm undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

  3. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Very close colour
    • Very fair · Cool · pink undertone

    $22

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Very close colour
    • Very fair · Neutral undertone

    $16.99

  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Very close colour
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 405 Porcelain, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade10 IvoryClosest shade match405 PorcelainScore
Shade match55% of overall91
Colour98#f8ddbf#f8ddc1Looks identicalColour difference 0.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity40Not listed32-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 91/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 405 Porcelain.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims 32-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • SPF 25 instead of SPF 50

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFSPF 50SPF 25
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Fair 01, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 10 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade10 IvoryClosest overall alternativeFair 01Score
Shade match55% of overall88
Colour93#f8ddbf#f6d8bcVery close colourColour difference 1.9 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70SensitiveNormal, dry, combination, sensitiveBoth marketed for sensitive skin
Overall match 89/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Fair 01.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • SPF 15 instead of SPF 50

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 50SPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 405 Porcelain

Match price
$18.99Ulta BeautyUlta Beauty
Same price

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Fair 01

Best price
$39.50Ulta BeautyUlta Beauty
Costs $20.51 more

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.