Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $18.99 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$6.01 less (32%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta BeautyCosts $29.01 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Full rather than medium coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: Medium Deep - Neutral with warm undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta Beauty
SephoraCosts $15.01 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: No SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)Costs $3.01 moreMatches: Very close colourSame natural finishNo drying alcohol listed
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $15.01 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: No SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$1 less (5%)Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance · No SPF
Retailer shade note: 6 medium tan
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$17.99View at Ulta Beauty
CVS$17.99View at CVSUlta BeautyCosts $16.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim not settling into lines · No SPF
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $50.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: tan warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$3.59 less (19%)Matches: Same natural finishNo drying alcohol listed
Differences: Slightly lighterBuildable rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$15.40View at Ulta BeautyUlta BeautyCosts $0.61 moreMatches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Matte rather than natural finishLight rather than medium coverageNo SPF
Very close colour · Matte · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No SPF
Retailer shade note: rich tan w/warm peach undertones
Medium confidence· Digital match
Well People Bio Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.60View at Ulta BeautySephoraCosts $50.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: tan neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $30.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $30.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for tan skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $37.01 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Does not claim not settling into linesNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · No SPF
Retailer shade note: very deep with golden olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for sensitive skinContains listed fragranceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: tan, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $39.01 moreMatches: Near-identical swatch colourSame medium coverageClaims long-wearing
Differences: Matte rather than natural finishNot marketed for sensitive skinContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: Dark, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $19.01 moreMatches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No SPF
Retailer shade note: for olive to tan skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $30.01 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Not marketed for sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $32.51 moreMatches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterLight rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: Olive
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with golden neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$4.99 less (26%)Matches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: medium or tan skin tones with a warm red undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.51 moreMatches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Light rather than medium coverageDoes not claim not settling into linesNo SPF
Close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: Yellow
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty$8.60 less (45%)Matches: Same natural finishClaims a blurring effectBoth claim not settling into lines
Differences: Full rather than medium coverageDoes not claim a lightweight feelNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.39View at Ulta BeautySephoraCosts $18.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: Deep-Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $25.01 moreMatches: Same natural finishSame medium coverageClaims long-wearing
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $39.01 moreMatches: Very close colourSame medium coverageClaims long-wearing
Differences: Matte rather than natural finishNot marketed for sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Not marketed for sensitive skinContains listed fragranceNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium tan, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $21.01 moreMatches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for tan skin with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to L'Oréal Paris Age Perfect Radiant Serum Foundation 125 Cappuccino (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3Y57
$35
Truffle
48G tan-deep golden
$32
Praline 6.3 Neutral
$31
20O
$30
420
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
LORAC PRO Soft Focus Longwear Foundation in 19, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 125 Cappuccino. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 19.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Treatment Foundation in 330, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 125 Cappuccino. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Treatment Foundation in 330.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation 19
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Maybelline Instant Age Rewind Eraser Treatment Foundation 330
WalmartYour shade $18.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
