Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $19.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: medium (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $30.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines · No SPF
Retailer shade note: medium light tan, bright-golden undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20.51 moreMatches: Very close colourClaims a blurring effectBoth claim not settling into lines
Differences: Matte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: for medium rich warm skin with a golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50 · low stockView at Macy'sUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10.99 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $5.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautySame priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Same priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta BeautySame priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $5.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: tan with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $23.01 moreMatches: Very close colourClaims 12-hour wearBoth claim not settling into lines
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: tan skin with warm, golden undertones
Low confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $5.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium-dark with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $50.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium to tan warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $50.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for sensitive skinContains listed fragranceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $36.01 moreMatches: Near-identical swatch colourSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: MD1 - medium to medium-deep with warm undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $40.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · No SPF
Retailer shade note: tanned amber for olive skin tones
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $18.01 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium-Tan skin with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $30.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for darker medium skin with warm undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $21.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: moderately fair, cool-neutral undertones
Low confidence· Digital match
Clinique Redness Solutions Makeup SPF 15
Every store that sells this shade · prices as last checked
Macy's$40View at Macy'sUlta Beauty$40View at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: tan with warm peach undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for medium skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $6.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Does not claim not settling into linesNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $23.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Radiant rather than natural finishDoes not claim not settling into linesNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · No SPF
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $18.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium skin with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $19.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for sensitive skinNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for sensitive skin · No SPF
Retailer shade note: tan with warm peachy undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $23.01 moreMatches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim not settling into lines
Looks identical · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · No SPF
Retailer shade note: medium tan with golden to olive undertone for medium to light tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Radiant rather than natural finishDoes not claim not settling into linesNot marketed for sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$69View at Ulta BeautyShowing 12 of 30 matches
The closest shade to L'Oréal Paris Age Perfect Radiant Serum Foundation 110 Classic Tan (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
9.5 Tan
$36
WN 98 Cream Caramel
$22
2Y36
$35
Dune 7.5
$39
NC37
$30
Deep Chestnut
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.2N, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 110 Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.2N.
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm, against L'Oréal Paris Age Perfect Radiant Serum Foundation in 110 Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.2N
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
