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Blurfiller Blurring Lip Contour Worth It Medium dupes and alternatives L'Oréal Paris

Berry · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner M.I.KISS

The equivalent shade and the most similar lip liner overall.

Your shade
L'Oréal Paris
Worth It MediumChange shade
Colour family, undertone and depth: Berry · Cool · Medium
Finish and opacity: —
The match
Charlotte Tilbury
M.I.KISS
Colour family, undertone and depth: Red · Cool · Light
Finish and opacity: Matte
Overall match
74out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
50
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
40
Shade match
94out of 100
Colour
98
Depth
99
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
Costs $15.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Shread
    Shade match 90
    $22SephoraSephoraCosts $9.01 more

    Matches: Near-identical swatch colourClaims hydration

    Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  2. #3 · Revlon

    PhotoReady Blur Lip Liner

    005 Misty
    Shade match 85
    $12.99Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Pink rather than berry

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than berry

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Automatic Retractable Lip Liner

    Raspberry
    Shade match 87
    $9.50Ulta BeautyUlta Beauty$3.49 less (27%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Medium confidence· Digital match

    View match
  4. #5 · Sacheu

    Peel Off Lip Liner STAY-N

    First Bloom
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colourSame cool undertoneClaims hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  5. #6 · ColourPop

    Long-Lasting Lippie Pencil

    Shot Clock
    Shade match 82
    $7Ulta BeautyUlta Beauty$5.99 less (46%)

    Matches: Same cool undertone

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: mid-tone mauve pink

    Medium confidence· Digital match

    View match
  6. #7 · Maybelline

    Lifter Liner Lip Liner with Hyaluronic Acid

    Fine Line
    Shade match 78
    $9.99Ulta BeautyUlta Beauty(product price)$3 less (23%)

    Matches: Same cool undertoneClaims comfort

    Differences: Deeper

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Rose
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)$6.99 less (54%)

    Matches: Same cool undertoneClaims hydration

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: blue toned pink-red pearl

    Medium confidence· Digital match

    View match
  8. #9 · Urban Decay

    Lip Toy Staining Brush Lip Liner

    Sass
    Shade match 80
    $25SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: nude-pink

    Medium confidence· Digital match

    View match
  9. #10 · Palladio Beauty

    Lip Liner Classic Pencil

    Nude Pink
    Shade match 80
    $9.99Ulta BeautyUlta Beauty(product price)$3 less (23%)

    Close colour

    Differences: Neutral rather than cool undertonePink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  10. #11 · Givenchy

    Lip Liner

    7 Franboise Velours
    Shade match 79
    $33SephoraSephoraCosts $20.01 more

    Matches: Same cool undertoneClaims waterproofClaims hydration

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  11. #12 · AORA México

    HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E

    Rosa.05
    Shade match 78
    $25SephoraSephoraCosts $12.01 more

    Matches: Claims smudge and transferClaims waterproofClaims comfort

    Differences: Neutral rather than cool undertonePink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  12. #13 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    key change
    Shade match 73
    $20Ulta BeautyUlta BeautyCosts $7.01 more

    Opaque

    Differences: Neutral rather than cool undertonePink rather than berry

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry

    Retailer shade note: neutral pink

    Medium confidence· Digital match

    View match
  13. #14 · Tarte

    Maracuja Juicy Lip Liner

    Blush Pink
    Shade match 78
    $23SephoraSephoraCosts $10.01 more

    Matches: Claims smudge and transferClaims hydration

    Differences: Neutral rather than cool undertonePink rather than berry

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry

    Medium confidence· Digital match

    View match
  14. #15 · Palladio Beauty

    Lip Liner Classic Pencil

    Tickle Me Pink
    Shade match 77
    $9.99Ulta BeautyUlta Beauty(product price)$3 less (23%)

    Matches: Same cool undertone

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · Urban Decay

    Lip Toy Staining Brush Lip Liner

    Flaunt
    Shade match 75
    $25SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: pink-berry

    Medium confidence· Digital match

    View match
  16. #17 · NARS

    Lip Liner

    BABYLON PINK
    Shade match 76
    $26Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool light pink

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Sand Pink
    Shade match 75
    $6Ulta BeautyUlta Beauty(product price)$6.99 less (54%)

    Matches: Same cool undertoneClaims hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: fuchsia pink

    Medium confidence· Digital match

    View match
  18. #19 · Maybelline

    Lifter Liner Lip Liner with Hyaluronic Acid

    Fit Check
    Shade match 70
    $9.99Ulta BeautyUlta Beauty$3 less (23%)

    Matches: Same cool undertoneClaims comfort

    Differences: DeeperPink rather than berry

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Pink rather than berry

    Retailer shade note: midtone cool pink

    Medium confidence· Digital match

    View match
  19. #20 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Citrine
    Shade match 74
    $6Ulta BeautyUlta Beauty(product price)$6.99 less (54%)

    Matches: Same cool undertoneClaims hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: pearly mauve-pink

    Medium confidence· Digital match

    View match
  20. #21 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Muted Pink
    Shade match 73
    $23SephoraSephoraCosts $10.01 more

    Matches: Claims smudge and transferClaims waterproofClaims comfort

    Differences: Neutral rather than cool undertonePink rather than berry9-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · 9-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  21. #22 · L'Oréal Paris

    Colour Riche Lip Liner

    Worth It Medium
    Shade match 68
    $9.49Ulta BeautyUlta Beauty$3.50 less (27%)

    Satin

    Differences: Warm rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    50

    Close colour · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry

    Retailer shade note: warm deep brown

    Medium confidence· Digital match

    View match
  22. #23 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Valid
    Shade match 73
    $22SephoraSephoraCosts $9.01 more

    Matches: Same cool undertoneClaims hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool rose pink

    Medium confidence· Digital match

    View match
  23. #24 · Maybelline

    Lifter Liner Lip Liner with Hyaluronic Acid

    Open Late
    Shade match 68
    $9.99Ulta BeautyUlta Beauty(product price)$3 less (23%)

    Matches: Claims comfort

    Differences: Warm rather than cool undertonePink rather than berry

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry

    Retailer shade note: midtone reddish pink

    Medium confidence· Digital match

    View match
  24. #25 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Vivid Pink
    Shade match 72
    $23SephoraSephoraCosts $10.01 more

    Matches: Claims smudge and transferClaims waterproofClaims comfort

    Differences: Warm rather than cool undertonePink rather than berry9-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry · 9-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · Sacheu

    Peel Off Lip Liner STAY-N

    Power Move
    Shade match 71
    $14Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same cool undertoneClaims hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: hot pink

    Medium confidence· Digital match

    View match
  26. #27 · Tom Ford

    Runway Matte Lip Liner Pencil for Sculpted Definition

    Headline
    Shade match 71
    $47SephoraSephoraCosts $34.01 more

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: Vivid Red

    Medium confidence· Digital match

    View match
  27. #28 · Lancôme

    Lip Idôle Lip Shaper

    36 Nude Now
    Shade match 70
    $25Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same cool undertoneClaims waterproof

    Differences: Nude rather than berry8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than berry · 8-hour wear rather than not listed (longevity)

    Retailer shade note: cool pinky nude

    Medium confidence· Digital match

    View match
  28. #29 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    On A Mission
    Shade match 70
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: DeeperRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  29. #30 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    206 Dreamy Pink
    Shade match 70
    $26SephoraSephoraCosts $13.01 more

    Matches: Claims smudge and transferClaims comfort

    Differences: Warm rather than cool undertonePink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: Warm Medium Pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in M.I.KISS, against L'Oréal Paris Blurfiller Blurring Lip Contour in Worth It Medium. Every attribute compared, with its share of the score.

ComparedYour shadeWorth It MediumClosest matchM.I.KISSScore
Shade match60% of overall94
Colour98#d76377#da6376Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumLightCloseDepth difference 0.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryRedSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared40
Longevity40Not listed6-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precisionnot comparableNot listedNot listedNot listed for eitherNeither product lists a format
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 74/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in M.I.KISS.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims smudge and transfer
  • Claims waterproof
  • Claims comfort
  • Claims hydration

Different

  • 6-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmedium berryberry red
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy M.I.KISS

Best price
$28SephoraSephora
Costs $15.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.