Beautler.Your beauty butler

Infallible Cushion Foundation 300 Cool dupes and alternatives L'Oréal Paris

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 4C Canelé

The equivalent shade and the most similar foundation overall.

Your shade
L'Oréal Paris
300 CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Buildable coverage
The match
Laura Mercier
4C Canelé
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
88
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $34.01 more

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $53SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    94
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    High confidence· Digital match

    View match
  2. #3 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3R50 Cool Cinnamon
    Shade match 96
    $45SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 89
    $54Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$4 less (20%)

    Matches: Very close colourSame matte finishBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    38N Medium-Tan Neutral
    Shade match 96
    $42SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  6. #7 · Tarte

    Face Tape Full Coverage Foundation

    44N Tan Neutral
    Shade match 94
    $42SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · ILIA

    True Skin Serum Foundation

    Milos SF8
    Shade match 94
    $56SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  8. Shade match 99
    $39SephoraSephoraCosts $19.01 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    60
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: rich cool with red undertones

    Medium confidence· Digital match

    View match
  9. #10 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Light 60 C
    Shade match 93
    $49SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    300 Amber
    Shade match 84
    $14.99TargetTarget$5 less (25%)

    Matches: Very close colourSame matte finishBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW20
    Shade match 91
    $39SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    35 Medium Cool
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$11.99 less (60%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $54SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  14. Shade match 93
    $54SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 91
    $52SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    High confidence· Digital match

    View match
  16. #17 · Natasha Denona

    HY-GLAM Powder Foundation

    NP10
    Shade match 85
    $55Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  17. Shade match 84
    $39.50Ulta BeautyUlta Beauty(product price)Costs $19.51 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium rich neutral skin with a subtle golden hue

    High confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW43
    Shade match 91
    $39SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: brick beige with rosy undertones for medium to dark skin

    High confidence· Digital match

    View match
  19. #20 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N2 Spiced Sand
    Shade match 86
    $52SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: medium tan with neutral subtle golden undertones

    High confidence· Digital match

    View match
  20. Shade match 88
    $58SephoraSephoraCosts $38.01 more

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    High confidence· Digital match

    View match
  21. #22 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    34 Medium Cool
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$11.99 less (60%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  22. #23 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty$3.99 less (20%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #24 · Juvia's Place

    I am Magic Powder Foundation

    Nicaragua - Medium 3
    Shade match 83
    $20Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  24. Shade match 81
    $38SephoraSephoraCosts $18.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/dry skin

    Retailer shade note: for tan skin

    High confidence· Digital match

    View match
  25. #26 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N26 Sand
    Shade match 82
    $45SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  26. #27 · Clinique

    Superbalanced Makeup Foundation

    90 Sand
    Shade match 95
    $43Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  27. #28 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N1 Rich Ginger
    Shade match 83
    $52SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 84
    $48SephoraSephoraCosts $28.01 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral undertones

    High confidence· Digital match

    View match
  29. Shade match 94
    $16.99Ulta BeautyUlta Beauty$3 less (15%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium-deep cool

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Cushion Foundation 300 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Looks identical
    • Medium · Cool · rosy undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Looks identical
    • Medium · Neutral undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 4C Canelé, against L'Oréal Paris Infallible Cushion Foundation in 300 Cool. Every attribute compared, with its share of the score.

ComparedYour shade300 CoolClosest match4C CaneléScore
Shade match55% of overall99
Colour98#d8916c#d9936dLooks identicalColour difference 0.7 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 4C Canelé.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same buildable coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy 4C Canelé

Match price
$54Ulta BeautyUlta Beauty
Costs $34.01 more

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.