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Infallible Cushion Foundation 300 Cool dupes and alternatives L'Oréal Paris

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral1

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Only showing matches with medium coverage, with SPF.

  • 26 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool

The equivalent shade and the most similar foundation overall.

Your shade
L'Oréal Paris
300 CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Buildable coverage
The match
IT Cosmetics
Rich Cool
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
60
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $19.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    300
    Shade match 94
    $16.99Ulta BeautyUlta Beauty$3 less (15%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium-deep cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Cushion Foundation 300 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Looks identical
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Looks identical
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool, against L'Oréal Paris Infallible Cushion Foundation in 300 Cool. Every attribute compared, with its share of the score.

ComparedYour shade300 CoolClosest matchRich CoolScore
Shade match55% of overall99
Colour98#d8916c#da936fLooks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for combination/normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Rich Cool

Best price
$39SephoraSephora
Costs $19.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.