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Infallible Cushion Foundation 370 Cool dupes and alternatives L'Oréal Paris

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
370 CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
Polite Society
Deep Cool
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Full coverage
Shade match
85out of 100
Colour
76
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: NARS Natural Matte Longwear Foundation LA SERENA

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
370 CoolChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
NARS
LA SERENA
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$55SephoraSephora
Costs $35.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 66
    $45Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    66
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  2. #4 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 68
    $55SephoraSephoraCosts $35.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    68
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    375 Deep Amber
    Shade match 70
    $18.99Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Same matte finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    53N Deep Neutral
    Shade match 75
    $42SephoraSephoraCosts $22.01 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW53
    Shade match 78
    $39SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: rich coffee with red undertone for dark skin

    Medium confidence· Digital match

    View match
  6. Shade match 67
    $69SephoraSephoraCosts $49.01 more

    Matches: Same matte finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Cushion Foundation 370 Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Nearest in this range
    • Deep

    $15.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Velvet 10.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Velvet 10.5

    • Close colour
    • Deep tan · Cool · rosy undertone

    $39

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    159

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $12.99

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15.5 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

  4. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Slight colour difference
    • Deep tan · Cool undertone

    $24

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Slight colour difference
    • Deep tan · Cool undertone

    $31

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Slight colour difference
    • Deep · Cool undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Cool, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.

ComparedYour shade370 CoolClosest shade matchDeep CoolScore
Shade match55% of overall85
Colour76#b55634#a65e3eClose colourColour difference 4.2 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Cool.

Same or better

  • Same cool undertone
  • Full rather than buildable coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in LA SERENA, against L'Oréal Paris Infallible Cushion Foundation in 370 Cool. Every attribute compared, with its share of the score.

ComparedYour shade370 CoolClosest overall alternativeLA SERENAScore
Shade match55% of overall82
Colour72#b55634#b16546Close colourColour difference 4.6 (0 is identical)
Depth91Deep tanDeep tanSameDepth difference: 4.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in LA SERENA.

Same or better

  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

NARS Natural Matte Longwear Foundation LA SERENA

Best price
$55SephoraSephora
Costs $35.01 more

Your shade $19.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.