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Infallible Cushion Foundation 410 Cool dupes and alternatives L'Oréal Paris

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Rich

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
410 CoolChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
NYX Professional Makeup
Deep Rich
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
91out of 100
Colour
85
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$3.99 less (20%)

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Dark Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
410 CoolChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
Ulta Beauty Collection
Dark Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Match price
$16Ulta BeautyUlta Beauty
$3.99 less (20%)

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $26.91 more

    Matches: Same matte finishSame buildable coverageBoth claim a blurring effect

    Differences: No skin-like finish claimedDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F15NC
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$5.99 less (30%)

    Matches: Same cool undertoneSame matte finishSame buildable coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 79
    $18.99Ulta BeautyUlta Beauty(product price)$1 less (5%)

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    High confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 66
    $52SephoraSephoraCosts $32.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    89
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  5. Shade match 78
    $53Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Medium rather than buildable coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Soft Matte Foundation

    Spiced Rum
    Shade match 78
    $48SephoraSephoraCosts $28.01 more

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with rosy undertones

    High confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    205 Tanzania
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)Costs $4.01 more

    Matches: Same cool undertoneSame matte finishClaims not settling into lines

    Differences: Slightly lighterFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: for deep dark skin w/ a cool undertone

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $17.99$44SephoraSephora$2 less (10%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: dark deep, rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8C1 Rich Java
    Shade match 79
    $52SephoraSephoraCosts $32.01 more

    Matches: Same cool undertoneSame matte finishBoth claim transfer resistance

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: deepest with cool brown undertones

    High confidence· Digital match

    View match
  10. #12 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 71
    $38SephoraSephoraCosts $18.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    80

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Neutral
    Shade match 69
    $16Ulta BeautyUlta Beauty(product price)$3.99 less (20%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW48
    Shade match 80
    $39SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneSame matte finishBoth claim 24-hour wear

    Differences: Slightly lighterFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with brick red undertones

    High confidence· Digital match

    View match
  13. #15 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 79
    $24Ulta BeautyUlta Beauty(product price)Costs $4.01 more

    Matches: Same matte finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than cool undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW46
    Shade match 78
    $39SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneSame matte finishBoth claim 24-hour wear

    Differences: Slightly lighterFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with true red undertones

    High confidence· Digital match

    View match
  15. #17 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 74
    $58SephoraSephoraCosts $38.01 more

    Matches: Same cool undertoneSame matte finishBoth claim transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    High confidence· Digital match

    View match
  16. #18 · Too Faced

    Born This Way Soft Matte Foundation

    Chestnut
    Shade match 71
    $48SephoraSephoraCosts $28.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    High confidence· Digital match

    View match
  17. #19 · Too Faced

    Born This Way Soft Matte Foundation

    Cocoa
    Shade match 70
    $48SephoraSephoraCosts $28.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$11.99 less (60%)

    Matches: Same cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  19. #21 · Too Faced

    Born This Way Soft Matte Foundation

    Maple
    Shade match 69
    $48SephoraSephoraCosts $28.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    69
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Cushion Foundation 410 Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Slight colour difference
    • Very deep

    $15.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Slight colour difference
    • Very deep · Cool undertone

    $30

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Slight colour difference
    • Deep · Cool · pink undertone

    $31

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Slight colour difference
    • Very deep · Cool · rosy undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Slight colour difference
    • Very deep · Cool undertone

    $35

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Rich, against L'Oréal Paris Infallible Cushion Foundation in 410 Cool. Every attribute compared, with its share of the score.

ComparedYour shade410 CoolClosest shade matchDeep RichScore
Shade match55% of overall91
Colour85#843118#78341bVery close colourColour difference 2.9 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Rich.

Same or better

  • $3.99 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same buildable coverage

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Dark Cool, against L'Oréal Paris Infallible Cushion Foundation in 410 Cool. Every attribute compared, with its share of the score.

ComparedYour shade410 CoolClosest overall alternativeDark CoolScore
Shade match55% of overall87
Colour78#843118#7a3717Close colourColour difference 3.9 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Dark Cool.

Same or better

  • $3.99 less
  • Same cool undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Rich

Match price
$16Ulta BeautyUlta Beauty
$3.99 less (20%)

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Dark Cool

Match price
$16Ulta BeautyUlta Beauty
$3.99 less (20%)

Your shade $19.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.