Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
28 of 31 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$15.10 less (80%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Does not claim colour stabilityNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
SephoraCosts $20.01 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim colour stabilityDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5.01 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $5.01 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$10.99 less (58%)Matches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
Target$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephoraCosts $23.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Does not claim colour stability · No SPF
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $6.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $22.01 moreMatches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: fair with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $13.01 moreMatches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · No SPF
Retailer shade note: warm medium
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $20.51 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra light with neutral warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $35.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · No SPF
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraMacy's$54View at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim colour stability
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $18.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Ultra Fair skin with neutral undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $44.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: light to medium with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephoraCosts $18.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Fair skin with pinky-beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37 · low stockView at SephoraUlta Beauty$13.39 less (71%)Matches: Near-identical swatch colourSame full coverageNo fragrance listed
Differences: Matte rather than natural finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: L2 - Very light with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Near-identical swatch colourSame full coverageClaims not settling into lines
Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light medium with warm peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty$9.19 less (48%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautyCosts $62.01 moreMatches: Near-identical swatch colourSame full coverageNo drying alcohol listed
Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: fair shade, golden undertone
Low confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$81View at Ulta BeautyUlta Beauty(product price)Costs $30.01 moreMatches: Near-identical swatch colourClaims not settling into linesBoth claim colour stability
Differences: Radiant rather than natural finishLight rather than full coverageDoes not claim transfer resistance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · Does not claim transfer resistance
Retailer shade note: light cool beige
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyShowing 12 of 26 matches
The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 411 Beige Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
355 Vanilla
$15.99
1N00
$35
Cannelle
100
$12.99
CN 10 Alabaster
$22
Almond
$36
185
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Airbrush Flawless Foundation in 2 Warm, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 411 Beige Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Foundation in 2 Warm.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Smashbox Always On Skin-Balancing Foundation in F20N, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 411 Beige Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Always On Skin-Balancing Foundation in F20N.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Foundation 2 Warm
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Smashbox Always On Skin-Balancing Foundation F20N
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
