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Infallible 32H Fresh Wear Foundation 440 Natural Rose dupes and alternatives L'Oréal Paris

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol11Vegan6Cruelty-free6Oil-free1With SPF5Mineral3

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14 of 30

Only showing matches with medium coverage.

Closest shade match: Kylie Cosmetics Natural Blur Powder Foundation 5C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
440 Natural RoseChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Kylie Cosmetics
5C
Depth and undertone: Light · Cool
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 23 Light Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
440 Natural RoseChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
23 Light Cool
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$10.99 less (58%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Armani Beauty

    Luminous Silk Foundation

    1
    Shade match 96
    $69SephoraSephoraCosts $50.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: fair, cool peach

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    5 Cool
    Shade match 96
    $52SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    21 Light Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Ecru
    Shade match 89
    $38SephoraSephoraCosts $19.01 more

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair-light (neutral)

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Forever Hydra Nude Foundation

    1N Neutral
    Shade match 87
    $60Ulta BeautyUlta BeautyCosts $41.01 more

    Matches: Very close colourSame natural finishNo drying alcohol listed

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Redness Solutions Makeup SPF 15

    Calming Ivory
    Shade match 92
    $40Ulta BeautyUlta BeautyCosts $21.01 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Medium Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishNo drying alcohol listed

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Lanai
    Shade match 89
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M2.25 - medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fair Ivory 02
    Shade match 90
    $39.50SephoraSephoraCosts $20.51 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    60 Ivory Beige
    Shade match 89
    $18.99Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  11. #13 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Nude 16
    Shade match 87
    $39.50SephoraSephoraCosts $20.51 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  12. #14 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Natural (N-052)
    Shade match 89
    $58SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: Medium, neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 440 Natural Rose (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Very close colour
    • Light

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    35N medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35N medium

    • Looks identical
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Looks identical
    • Light · Cool undertone

    $35

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light 2C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light 2C

    • Very close colour
    • Light medium · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    CN 70 Vanillia

    Clinique Even Better All-Over Concealer + Eraser, shade CN 70 Vanillia

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Natural Blur Powder Foundation in 5C, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose. Every attribute compared, with its share of the score.

ComparedYour shade440 Natural RoseClosest shade match5CScore
Shade match55% of overall97
Colour95#e6b991#eab88cLooks identicalColour difference 1.4 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall52
Longevity2032-hour wear12-hour wearDifferent12-hour wear claimed against 32-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 5C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 23 Light Cool, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose. Every attribute compared, with its share of the score.

ComparedYour shade440 Natural RoseClosest overall alternative23 Light CoolScore
Shade match55% of overall96
Colour94#e6b991#e5b58fVery close colourColour difference 1.5 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 23 Light Cool.

Same or better

  • $10.99 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kylie Cosmetics Natural Blur Powder Foundation 5C

Match price
$38Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 23 Light Cool

Match price
$8Ulta BeautyUlta Beauty
$10.99 less (58%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.