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Infallible 32H Fresh Wear Foundation 540 Mahogany dupes and alternatives L'Oréal Paris

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Best Skin Ever Matte Powder Foundation 68P Deep

The equivalent shade: scored on colour, depth and undertone only.

Shade match
91out of 100
Colour
98
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $5.01 more

Your shade $18.99 at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 405

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
85
Skin (Skin suitability)
100
Match price
$15.99Ulta BeautyUlta Beauty
$3 less (16%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $55SephoraSephoraCosts $36.01 more

    Matches: Same natural finishSame full coverageBoth claim transfer resistance

    Differences: Does not claim colour stabilityNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $69SephoraSephoraCosts $50.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: rich espresso with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: dark deep espresso with rich undertone for deep dark skin

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $58Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep neutral with cool blue undertones

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $81Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Very close colourSame full coverageNo drying alcohol listed

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: intense dark-deep shade, red undertone

    Low confidence· Digital match

    View match
  7. Shade match 85
    $55SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: D5 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 20N
    Shade match 84
    $42SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Does not claim colour stabilityDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Deep with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW65
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: dark deep rich brown with red undertone for deep dark skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 540 Mahogany (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Slight colour difference
    • Very deep

    $15.99

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Looks identical
    • Very deep · Neutral undertone

    $36

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

  5. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 540 Mahogany. Every attribute compared, with its share of the score.

ComparedYour shade540 MahoganyClosest shade match68P DeepScore
Shade match55% of overall91
Colour98#693f2f#683d2dLooks identicalColour difference 0.7 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 68P Deep.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for combination/dry/oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 405, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 540 Mahogany. Every attribute compared, with its share of the score.

ComparedYour shade540 MahoganyClosest overall alternative405Score
Shade match55% of overall89
Colour94#693f2f#673c29Very close colourColour difference 1.6 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared85
Longevity9032-hour wear30-hour wearClose30-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 405.

Same or better

  • $3.00 less
  • Very close colour
  • Same full coverage
  • Both claim 30-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

22 shared ingredients; weighted similarity 56%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Matte Powder Foundation 68P Deep

Best price
$24SephoraSephora
Costs $5.01 more

Your shade $18.99 at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 405

Match price
$15.99Ulta BeautyUlta Beauty
$3 less (16%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.