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Infallible 32H Fresh Wear Foundation 540 Mahogany dupes and alternatives L'Oréal Paris

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I am Magic Powder Foundation Angola - Dark 1

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 405

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
85
Skin (Skin suitability)
100
Match price
$15.99Ulta BeautyUlta Beauty
$3 less (16%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $46SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sigma Beauty

    Skin Perfector Hydrating Tint

    6 - Dark Rich
    Shade match 90
    $27.30$39Ulta BeautyUlta BeautyCosts $8.31 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    20

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/oily/sensitive skin · No SPF

    Retailer shade note: brown

    Low confidence· Digital match

    View match
  3. Shade match 87
    $38SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $55SephoraSephoraCosts $36.01 more

    Matches: Same natural finishSame full coverageBoth claim transfer resistance

    Differences: Does not claim colour stabilityNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $69SephoraSephoraCosts $50.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $39Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $40SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: deep skin tones with olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 83
    $60Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame natural finishNo drying alcohol listed

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $49SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Chocolate Swirl 570W
    Shade match 86
    $37SephoraSephoraCosts $18.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Ultra Rich skin with golden-red undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$2.99 less (16%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $16.50$33SephoraSephora$2.49 less (13%)

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims not settling into lines

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/normal skin · No SPF

    Retailer shade note: very deep cool

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 90
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    44
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10.5 Warm Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Timeless Hydrating Foundation

    59W Rich Warm
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    44
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $63Ulta BeautyUlta Beauty(product price)Costs $44.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Slightly deeperLuminous rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Luminous rather than natural finish · Does not claim colour stability

    Low confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW60
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: rich espresso with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC65
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: dark deep espresso with rich undertone for deep dark skin

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $58Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep neutral with cool blue undertones

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $81Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Very close colourSame full coverageNo drying alcohol listed

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: intense dark-deep shade, red undertone

    Low confidence· Digital match

    View match
  23. #25 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 3C
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: Deepest with cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    68P Deep
    Shade match 91
    $24SephoraSephoraCosts $5.01 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/oily/sensitive skin · No SPF

    Retailer shade note: deep, pink undertone

    Medium confidence· Digital match

    View match
  25. Shade match 85
    $55SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: D5 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 20N
    Shade match 84
    $42SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Does not claim colour stabilityDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Deep with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW65
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: dark deep rich brown with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  28. #30 · Essence

    Foundation Stick

    300
    Shade match 91
    $6.99Ulta BeautyUlta Beauty(product price)$12 less (63%)

    Matches: Near-identical swatch colourNo fragrance listedNo drying alcohol listed

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  29. #31 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    14
    Shade match 91
    $39SephoraSephoraCosts $20.01 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    47
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: DARK TO DEEP WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 540 Mahogany (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Slight colour difference
    • Very deep

    $15.99

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Looks identical
    • Very deep · Neutral undertone

    $36

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

  5. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $12.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Powder Foundation in Angola - Dark 1, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 540 Mahogany. Every attribute compared, with its share of the score.

ComparedYour shade540 MahoganyClosest shade matchAngola - Dark 1Score
Shade match55% of overall92
Colour99#693f2f#693f30Looks identicalColour difference 0.4 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Angola - Dark 1.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFSPF 25Not listed
Overlap

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 405, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 540 Mahogany. Every attribute compared, with its share of the score.

ComparedYour shade540 MahoganyClosest overall alternative405Score
Shade match55% of overall89
Colour94#693f2f#673c29Very close colourColour difference 1.6 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared85
Longevity9032-hour wear30-hour wearClose30-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 405.

Same or better

  • $3.00 less
  • Very close colour
  • Same full coverage
  • Both claim 30-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

22 shared ingredients; weighted similarity 56%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Juvia's Place I am Magic Powder Foundation Angola - Dark 1

Match price
$20Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 405

Match price
$15.99Ulta BeautyUlta Beauty
$3 less (16%)

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.