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Infallible Full Wear Waterproof Concealer 420 Cocoa dupes and alternatives L'Oréal Paris

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 5W1

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Mercier
5W1
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
88out of 100
Colour
92
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $18.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Make Up For Ever
4N72
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
89
Wear (Wear & performance)
52
Skin (Skin suitability)
50
Best price
$35SephoraSephora
Costs $19.01 more

Your shade $15.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 72
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 71
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: very deep with soft red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 79
    $39SephoraSephoraCosts $23.01 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: Deep, Warm Olive

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57S rich sand
    Shade match 65
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 68
    $35SephoraSephoraCosts $19.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 65
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    65
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 64
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53G deep golden
    Shade match 64
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 71
    $14.99Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Both claim 24-hour wearBoth claim transfer resistanceClaims a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. Shade match 68
    $35SephoraSephoraCosts $19.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 67
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 68
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    68
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: extra deep with subtle red undertones

    Medium confidence· Digital match

    View match
  14. Shade match 62
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeper

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep
    Shade match 53
    $36SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    53
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  16. Shade match 63
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    63
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 74
    $30Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    61
    Wear & performance
    65
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 63
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    63
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 59
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  20. Shade match 63
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    63
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  21. Shade match 68
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    61
    Wear & performance
    65
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 61
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    61
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  23. Shade match 59
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishClaims a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage

    Score details
    Shade match
    59
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris Infallible Full Wear Waterproof Concealer 420 Cocoa (Deep) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    Nutmeg

    L'Oréal Paris Infallible Pro-Matte Foundation, shade Nutmeg

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $9.07

Closest foundations

  1. Revolution Beauty Superfix Blur Longwear Foundation

    F14.2NW

    Revolution Beauty Superfix Blur Longwear Foundation, shade F14.2NW

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $14

  2. Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Deep 2

    Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Deep 2

    • Very close colour
    • Deep · Neutral undertone

    $49

  3. about-face THE PERFORMER Skin-Focused Foundation

    D1OLIVE

    about-face THE PERFORMER Skin-Focused Foundation, shade D1OLIVE

    • Very close colour
    • Deep · Olive undertone

    $25

  4. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    390

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 390

    • Very close colour
    • Deep · Warm · yellow undertone

    $44

  5. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    8

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 8

    • Very close colour
    • Deep · Warm undertone

    $39

  6. Well People Supernatural Complexion Stick

    36 Tan Warm

    Well People Supernatural Complexion Stick, shade 36 Tan Warm

    • Very close colour
    • Deep · Warm undertone

    $18.20

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 5W1, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 420 Cocoa. Every attribute compared, with its share of the score.

ComparedYour shade420 CocoaClosest shade match5W1Score
Shade match55% of overall88
Colour92#945414#98541bVery close colourColour difference 2.0 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedDry, normal, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 74/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 5W1.

Same or better

  • Very close colour
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 420 Cocoa. Every attribute compared, with its share of the score.

ComparedYour shade420 CocoaClosest overall alternative4N72Score
Shade match55% of overall80
Colour80#945414#895324Close colourColour difference 3.6 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared52
Longevity3524-hour wear36-hour wearDifferent36-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 77/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72.

Same or better

  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 5W1

Best price
$34SephoraSephora
Costs $18.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72

Best price
$35SephoraSephora
Costs $19.01 more

Your shade $15.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.