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Infallible Full Wear Waterproof Concealer 435 Coffee dupes and alternatives L'Oréal Paris

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a natural finish.

Closest shade matchClosest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Cocoa

The equivalent shade and the most similar concealer overall.

The match
Too Faced
Cocoa
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
75out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
76
Wear (Wear & performance)
65
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
80
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $20.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $36SephoraSephoraCosts $20.01 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  3. Shade match 75
    $36SephoraSephoraCosts $20.01 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Revlon

    ColorStay Skin Awaken Concealer

    Coffee
    Shade match 75
    $14.99Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Both claim 24-hour wearBoth claim transfer resistanceClaims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  5. Shade match 74
    $36SephoraSephoraCosts $20.01 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 71
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  7. Shade match 65
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    65
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 68
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    68
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris Infallible Full Wear Waterproof Concealer 435 Coffee (Very deep) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 440 Deep Neutral

    • Close colour
    • Very deep · Neutral undertone

    $18.99

Closest foundations

  1. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    23

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 23

    • Looks identical
    • Very deep · Neutral undertone

    $40

  2. Juvia's Place I am Magic Natural Radiance Foundation

    150 Kano

    Juvia's Place I am Magic Natural Radiance Foundation, shade 150 Kano

    • Looks identical
    • Very deep · Neutral undertone

    $24

  3. Makeup By Mario SurrealSkin Natural Finish Foundation

    28.5 N

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 28.5 N

    • Looks identical
    • Very deep · Neutral undertone

    $48

  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    9

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 9

    • Looks identical
    • Very deep · Warm undertone

    $39

  5. KimChi Chic Beauty A Really Good Foundation

    137D

    KimChi Chic Beauty A Really Good Foundation, shade 137D

    • Looks identical
    • Very deep · Cool undertone

    $29

  6. Revolution Beauty Superfix Blur Longwear Foundation

    F17.7NC

    Revolution Beauty Superfix Blur Longwear Foundation, shade F17.7NC

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $14

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 435 Coffee. Every attribute compared, with its share of the score.

ComparedYour shade435 CoffeeClosest matchCocoaScore
Shade match55% of overall80
Colour80#6e3814#6a3c23Close colourColour difference 3.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 75/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa.

Same or better

  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Cocoa

Best price
$36SephoraSephora
Costs $20.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.