Infallible Pro-Matte Foundation 100 True Alabaster dupes and alternatives L'Oréal Paris
4.3 (32,897)·Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
73
Wear & performance
68
Skin suitability
87
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very light skin with pink undertones
$6.99Ulta Beauty(product price)$8 less (53%)3.8 (142)
Matches: Near-identical swatch colour· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
81
Wear & performance
40
Skin suitability
76
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair with rosy peach undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
73
Wear & performance
68
Skin suitability
87
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very light skin with neutral beige undertones
$6.99Ulta Beauty(product price)$8 less (53%)3.8 (142)
Matches: Very close colour· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
40
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light with rosy peach undertones
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 100 True Alabaster (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Essence Foundation Stick in 10, against L'Oréal Paris Infallible Pro-Matte Foundation in 100 True Alabaster. Every attribute compared, with its share of the score.
ComparedYour shade100 True AlabasterClosest match10How they compareScore
Shade match55% of overall91
Colour60%97#fcd7c7#fcd9c8Looks identicalColour difference 1.0 (0 is identical)
Overall match 80/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $43.01 more
