Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
13 of 33 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14.99 at Ulta Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.99 at Ulta Beauty
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $38.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Contains drying alcohol
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $38.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Light with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: lightest with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $23.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: warm peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: light-medium with cool pink-peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $32.01 moreMatches: Both claim a blurring effectBoth claim 24-hour wearBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light warm-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly deeperMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $34.01 moreMatches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 101 Classic Ivory (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
380 Pecan
121
$12.99
270
$30
025 Medium
Tiramisu
Medium Vanilla
$12
N6.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 3, against L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Illusion Luminous Glow Foundation SPF 30 in 3.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Urban Decay Face Bond Self Setting Waterproof Foundation in 9, against L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Face Bond Self Setting Waterproof Foundation in 9.
3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Hourglass Illusion Luminous Glow Foundation SPF 30 3
SephoraYour shade $14.99 at Ulta Beauty
Urban Decay Face Bond Self Setting Waterproof Foundation 9
SephoraYour shade $14.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
