Beautler.Your beauty butler

Infallible Pro-Matte Foundation 105 Natural Beige dupes and alternatives L'Oréal Paris

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation Soft Tan

The equivalent shade: scored on colour, depth and undertone only.

Shade match
90out of 100
Colour
96
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$11.99Ulta BeautyUlta Beauty
$3 less (20%)

Your shade $14.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Matte Longwear Foundation SAHEL

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
87
Best price
$55SephoraSephora
Costs $40.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $40SephoraSephoraCosts $25.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  2. #4 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 89
    $3.89$5.99Ulta BeautyUlta Beauty$11.10 less (74%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC40
    Shade match 86
    $39SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: medium beige with golden peach undertone for medium skin

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    24.5Y Medium
    Shade match 81
    $24SephoraSephoraCosts $9.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  5. Shade match 79
    $53SephoraSephoraCosts $38.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  6. Shade match 78
    $53SephoraSephoraCosts $38.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  7. #9 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    76

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC25
    Shade match 82
    $39Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: light beige with golden peach undertone for light skin

    Medium confidence· Digital match

    View match
  9. #11 · Jane Iredale

    Beyond Matte Liquid Foundation

    M3
    Shade match 76
    $54Ulta BeautyUlta BeautyCosts $39.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance

    Retailer shade note: light to medium w/ peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 82
    $39Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW35
    Shade match 81
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    7 Cool
    Shade match 79
    $52SephoraSephoraCosts $37.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $14.59TargetTarget$0.40 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC20
    Shade match 76
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Slightly deeperNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Foundation

    7 Warm
    Shade match 78
    $52SephoraSephoraCosts $37.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    20 Light Medium Neutral
    Shade match 85
    $38SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW15
    Shade match 79
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: light beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C4.5
    Shade match 78
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  19. #21 · Too Faced

    Born This Way Soft Matte Foundation

    Porcelain
    Shade match 85
    $48SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C5
    Shade match 77
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance

    Retailer shade note: deep neutral peach with golden undertone for medium skin

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $58SephoraSephoraCosts $43.01 more

    Matches: Both claim a blurring effectBoth claim 24-hour wear

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Too Faced

    Born This Way Soft Matte Foundation

    Almond
    Shade match 83
    $48SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · Too Faced

    Born This Way Soft Matte Foundation

    Pearl
    Shade match 82
    $48SephoraSephoraCosts $33.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim 24-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  24. #26 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    16 Light Medium Neutral
    Shade match 81
    $38SephoraSephoraCosts $23.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  25. #27 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cream Puff 260W
    Shade match 81
    $37SephoraSephoraCosts $22.01 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: Light-Medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Medium
    Shade match 87
    $41Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 25

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    40
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: light-medium with a neutral undertone

    Medium confidence· Digital match

    View match
  27. #29 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Pure Beige
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$3 less (20%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    20
    Wear & performance
    54
    Skin suitability
    43

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 105 Natural Beige (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Slight colour difference
    • Light

    $15.99

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.75 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.75 Tan

    • Looks identical
    • Light · Olive · neutral olive undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    340

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 340

    • Very close colour
    • Light medium · Cool undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Sand

    • Close colour
    • Light · Olive undertone

    $8

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Close colour
    • Light · Warm · golden undertone

    $12

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan, against L'Oréal Paris Infallible Pro-Matte Foundation in 105 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade105 Natural BeigeClosest shade matchSoft TanScore
Shade match55% of overall90
Colour96#fdb177#f8b279Looks identicalColour difference 1.3 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall43
Skin type43Normal, oilyDry, normalBoth marketed for normal skin
Overall match 65/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in SAHEL, against L'Oréal Paris Infallible Pro-Matte Foundation in 105 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade105 Natural BeigeClosest overall alternativeSAHELScore
Shade match55% of overall77
Colour77#fdb177#e9ac7eClose colourColour difference 4.1 (0 is identical)
Depth90LightLight mediumCloseDepth difference: 4.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in SAHEL.

Same or better

  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation Soft Tan

Best price
$11.99Ulta BeautyUlta Beauty
$3 less (20%)

Your shade $14.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Matte Longwear Foundation SAHEL

Best price
$55SephoraSephora
Costs $40.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.