Beautler.Your beauty butler

Infallible Pro-Matte Foundation 110 Creme Cafe dupes and alternatives L'Oréal Paris

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 27 Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Shade match
85out of 100
Colour
88
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $23.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC40

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
82out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
89
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Best price
$39SephoraSephora
Costs $24.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Golden Medium
    Shade match 74
    $38SephoraSephoraCosts $23.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Neutral
    Shade match 78
    $52SephoraSephoraCosts $37.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 75
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: No blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: light medium with golden peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW22
    Shade match 75
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: No blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 75
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C5
    Shade match 75
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: No blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: medium deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 74
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: No blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 31
    Shade match 78
    $46.90Ulta BeautyUlta BeautyCosts $31.91 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 78
    $14.59TargetTarget$0.40 less (3%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    76

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC46
    Shade match 79
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: deep bronzed with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  12. Shade match 71
    $40SephoraSephoraCosts $25.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly deeperMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    87

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Cool
    Shade match 75
    $52SephoraSephoraCosts $37.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 73
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Slightly deeperNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 72
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Slightly deeperNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC37
    Shade match 72
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Slightly deeperNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed

    Retailer shade note: medium with neutral golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW40
    Shade match 76
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: toasted beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  18. #20 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3W Butterscotch
    Shade match 74
    $54Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    76

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    26 Medium Warm
    Shade match 82
    $38SephoraSephoraCosts $23.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  20. #22 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Cool
    Shade match 73
    $52Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C6
    Shade match 75
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: medium deep with a peachy golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    29 Medium Neutral
    Shade match 81
    $38SephoraSephoraCosts $23.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    28.8Y Medium
    Shade match 72
    $24SephoraSephoraCosts $9.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 74
    $39SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: bronze with golden undertone for dark skin

    Medium confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    07: Golden
    Shade match 74
    $14Ulta BeautyUlta Beauty(product price)$0.99 less (7%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance

    Differences: Medium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    85
    Wear & performance
    72
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: light medium with a warm undertone

    Medium confidence· Digital match

    View match
  26. #28 · Too Faced

    Born This Way Soft Matte Foundation

    Warm Nude
    Shade match 79
    $48SephoraSephoraCosts $33.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim 24-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    520 Tangier
    Shade match 73
    $24Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same matte finishSame full coverageClaims not settling into lines

    Differences: No blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    76

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: for medium skin w/ warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 76
    $38SephoraSephoraCosts $23.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 110 Creme Cafe (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Slight colour difference
    • Medium light

    $15.99

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Close colour
    • Medium light · Warm · peach undertone

    $39

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC35

    • Close colour
    • Medium light · Warm · peach undertone

    $30

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    390

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390

    • Close colour
    • Medium · Warm · yellow undertone

    $30

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

  6. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Close colour
    • Medium light · Olive undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 27 Medium Warm, against L'Oréal Paris Infallible Pro-Matte Foundation in 110 Creme Cafe. Every attribute compared, with its share of the score.

ComparedYour shade110 Creme CafeClosest shade match27 Medium WarmScore
Shade match55% of overall85
Colour88#f19758#ea9d65Very close colourColour difference 2.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 27 Medium Warm.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40, against L'Oréal Paris Infallible Pro-Matte Foundation in 110 Creme Cafe. Every attribute compared, with its share of the score.

ComparedYour shade110 Creme CafeClosest overall alternativeNC40Score
Shade match55% of overall79
Colour78#f19758#e09564Close colourColour difference 3.8 (0 is identical)
Depth94Medium lightMediumCloseDepth difference: 3.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC40.

Same or better

  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 27 Medium Warm

Best price
$38SephoraSephora
Costs $23.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC40

Best price
$39SephoraSephora
Costs $24.01 more

Your shade $14.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.