Deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
27 of 31 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14.99 at Ulta Beauty
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
CVSYour shade $14.99 at Ulta Beauty
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
CVS$20.29View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetSame priceMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVS
Ulta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a warm golden undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: w/ warm slightly red undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $27.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim 24-hour wear
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: richest tan with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $38.01 moreMatches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Low confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a cool undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at Amazon
Walmart$0.02 less (0%)Matches: Same full coverageBoth claim transfer resistanceClaims colour stability
Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $31.01 moreMatches: Both claim a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: darkest medium to deep - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)Costs $1.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $43.01 moreMatches: Same full coverageBoth claim a blurring effect
Differences: Natural matte rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Slight colour difference · Natural matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark warm with golden olive undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $43.01 moreMatches: Same matte finishBoth claim transfer resistanceClaims not settling into lines
Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: dark, cool neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same full coverageAdds SPF 50
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: rich ebony shade with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a warm undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $24.51 moreMatches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Noticeably different swatch colourSlightly deeperBuildable rather than full coverage
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for very deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sWalmart$6.01 less (40%)Matches: Same matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$15.99View at TargetSephoraCosts $43.01 moreMatches: Same matte finishBoth claim transfer resistanceClaims not settling into lines
Differences: Noticeably different swatch colourMedium rather than full coverageNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Rich, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38.01 moreMatches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Noticeably different swatch colourSlightly deeperMedium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Low confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $9.01 moreMatches: Both claim transfer resistanceBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deep with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $33.01 moreMatches: Same full coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Deep - Neutral with warm undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $43.01 moreMatches: Same matte finishBoth claim transfer resistanceClaims not settling into lines
Differences: Noticeably different swatch colourMedium rather than full coverageNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Noticeably different swatch colourNo long-wear claimDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 112 Cocoa (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
420 Cocoa
$15.99
57S rich sand
$32
NW45
$30
Dark/Deep 5.5C
$31
6C1
$34
24N
$30
Hazelnut 8.1 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 23, against L'Oréal Paris Infallible Pro-Matte Foundation in 112 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 23.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Mocha - 370, against L'Oréal Paris Infallible Pro-Matte Foundation in 112 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Mocha - 370.
1 shared ingredient; weighted similarity 5%. Ingredients only affect results through the filters.
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 23
SephoraYour shade $14.99 at Ulta Beauty
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder Mocha - 370
CVSYour shade $14.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
