Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade and the most similar foundation overall.
CVSYour shade $9.07 at Walmart
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
CVS$20.29View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetCosts $5.92 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVS
SephoraCosts $48.93 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Rich, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at Sephora
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $29.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: very deep with soft warm red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $29.93 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Olive rather than neutral undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed
Retailer shade note: deep with rich golden olive undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $6.93 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.93 moreMatches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with a neutral warm undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.93 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $32.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.43 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for very deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)Costs $35.93 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo blurring effect claimedContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $14.93 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for oily skin
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deep, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $28.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $48.93 moreMatches: Same neutral undertoneSame matte finishBoth claim transfer resistance
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: Deep, neutral warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.93 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $30.93 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for deep skin with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $29.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $14.93 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $37.93 moreMatches: Similar undertone (warm vs neutral)Both claim a blurring effectBoth claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: deep warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.93 moreMatches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: rich deep tone with neutral undertone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$5.18 less (57%)Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Slightly deeperNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $36.93 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deep - neutral, slightly warm olive
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $30.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for deep skin with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $48.93 moreMatches: Same full coverageBoth claim a blurring effect
Differences: Olive rather than neutral undertoneNatural matte rather than matte finishDoes not claim transfer resistance
Close colour · Natural matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Natural matte rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark warm with golden olive undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $38.93 moreMatches: Similar undertone (warm vs neutral)Same matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: richest tan with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$1.07 less (12%)Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with a warm red undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $39.93 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan to deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $43.93 moreMatches: Similar undertone (warm vs neutral)Both claim 24-hour wearBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm golden red undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $29.93 moreMatches: Same neutral undertoneSame full coverageAdds SPF 50
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Walmart$0.09 less (1%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartCVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$17.96View at WalmartSephoraCosts $23.93 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims not settling into lines
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: deep with warm yellow undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sShowing 12 of 31 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation Nutmeg (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
420 Cocoa
NW50
$30
4N72
$35
Hazelnut 8.1 Neutral
$31
24N
$30
Truffle
5W1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Mocha - 370, against L'Oréal Paris Infallible Pro-Matte Foundation in Nutmeg. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Mocha - 370.
1 shared ingredient; weighted similarity 5%. Ingredients only affect results through the filters.
CVSYour shade $9.07 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
