Black · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
CVS$11.99View at CVSThe most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$7.99 less (57%)Matches: Same finish: metallicClaims crease resistance
Differences: Long-wearing rather than not listed (longevity)
Slight colour difference · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
SephoraCosts $15.01 moreMatches: Claims waterproof
Differences: Noticeably different swatch colour24-hour wear rather than not listed (longevity)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than not listed (longevity)
Retailer shade note: black
Medium confidence· Digital match
Make Up For Ever Aqua Resist Smoky Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$5 less (36%)Matches: Claims comfort
Differences: Noticeably different swatch colourLiquid rather than cream (format)16-hour wear rather than not listed (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Liquid rather than cream (format) · 16-hour wear rather than not listed (longevity)
Retailer shade note: black with black and silver shimmer
Medium confidence· Digital match
Maybelline Shadow Drip Eye Tint Liquid Eye Shadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at Walmart
Target$6.99View at TargetUlta Beauty$8.99View at Ulta BeautyCVS$8.99View at CVSSephoraCosts $11.01 moreMatches: Same format: creamClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Retailer shade note: super black
Medium confidence· Digital match
Makeup By Mario Long-Wear Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$9.99 less (71%)Matches: Same finish: metallic
Differences: Noticeably different swatch colourPowder rather than cream (format)Long-wearing rather than not listed (longevity)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
e.l.f. Cosmetics Bite Size Eyeshadow Palette
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyWalmart$9.25 · out of stockView at WalmartUlta BeautyCosts $15.01 moreMatches: Claims waterproof
Differences: Matte rather than metallic (finish)11-hour wear rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than metallic (finish) · 11-hour wear rather than not listed (longevity)
Retailer shade note: black
Medium confidence· Digital match
Nudestix Magnetic Matte Eye Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $12.01 moreMatches: Same finish: metallicClaims crease resistance
Differences: Noticeably different swatch colourPowder rather than cream (format)8-hour wear rather than not listed (longevity)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · 8-hour wear rather than not listed (longevity)
Retailer shade note: intense black
Medium confidence· Digital match
MAC Cosmetics Matte Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Same finish: metallicSame format: creamClaims crease resistance
Differences: Noticeably different swatch colourLighter10-hour wear rather than not listed (longevity)
Visibly different colour · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · 10-hour wear rather than not listed (longevity)
Medium confidence· Digital match
MAC Cosmetics Small Molten Metallic Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Claims crease resistanceClaims waterproof
Differences: Matte rather than metallic (finish)Long-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than metallic (finish) · Long-wearing rather than not listed (longevity)
Retailer shade note: black
Medium confidence· Digital match
Fenty Beauty Shadowstix Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$13 · out of stockView at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Claims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighter12-hour wear rather than not listed (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than not listed (longevity)
Retailer shade note: shimmer black pearl
Medium confidence· Digital match
ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $33 · product priceView at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighterLiquid rather than cream (format)
Visibly different colour · Metallic
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than cream (format) · 24-hour wear rather than not listed (longevity)
Medium confidence· Digital match
MAC Cosmetics Dazzleshadow Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyWalmart$4.21 less (30%)Matches: Claims crease resistanceClaims comfort
Differences: Matte rather than metallic (finish)Powder rather than cream (format)24-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than cream (format) · 24-hour wear rather than not listed (longevity)
Medium confidence· Digital match
CoverGirl TruNaked Eyeshadow Palette
Every store that sells this shade · prices as last checked
Walmart$9.78View at WalmartCVS$13.49View at CVSUlta BeautyCosts $23.01 moreMatches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourGolden rather than blackPowder rather than cream (format)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Golden rather than black · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity)
Low confidence· Digital match
Clinique High Impact Shadow Play Eye Shadow + Definer
Every store that sells this shade · prices as last checked
Ulta Beauty$37View at Ulta BeautySephoraCosts $9.01 moreMatte · Opaque
Differences: Matte rather than metallic (finish)Powder rather than cream (format)12-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity)
Retailer shade note: deep black matte
Medium confidence· Digital match
Urban Decay 24/7 Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyUlta Beauty$1.99 less (14%)Matches: Same finish: metallicSame format: cream
Differences: Noticeably different swatch colourBrown rather than black24-hour wear rather than not listed (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than black · 24-hour wear rather than not listed (longevity)
Retailer shade note: mocha
Medium confidence· Digital match
NYX Professional Makeup Lid Lingerie Cream Eye Pigment
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $20.01 moreMatches: Claims waterproof
Differences: Noticeably different swatch colourLighter12-hour wear rather than not listed (longevity)
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than not listed (longevity)
Retailer shade note: sparkling purple black with pink reflects
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta BeautyCosts $23.01 moreMatches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourBlue rather than blackPowder rather than cream (format)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than black · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity)
Medium confidence· Digital match
Clinique High Impact Shadow Play Eye Shadow + Definer
Every store that sells this shade · prices as last checked
Ulta Beauty$37View at Ulta BeautyUlta Beauty$9.99 less (71%)Matches: Same finish: metallic
Differences: Noticeably different swatch colourBrown rather than blackPowder rather than cream (format)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than black · Powder rather than cream (format) · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
e.l.f. Cosmetics Bite Size Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$4View at Ulta BeautyUlta Beauty(product price)Costs $3.01 moreMatches: Same format: cream
Differences: Noticeably different swatch colourMatte rather than metallic (finish)Long-wearing rather than not listed (longevity)
Visibly different colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Long-wearing rather than not listed (longevity)
Retailer shade note: matte black
Medium confidence· Digital match
about-face Matte Fluid Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $17 · product priceView at Ulta BeautyUlta Beauty$2.99 less (21%)Matte · Opaque
Differences: Noticeably different swatch colourMatte rather than metallic (finish)Palette rather than cream (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Palette rather than cream (format)
Retailer shade note: shimmers & dark-toned mattes
Medium confidence· Digital match
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautySephoraCosts $20.01 moreMatches: Claims waterproof
Differences: Noticeably different swatch colourLighter12-hour wear rather than not listed (longevity)
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than not listed (longevity)
Retailer shade note: sparkling charcoal-black
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephora$5.99 less (43%)Matte · Opaque
Differences: Noticeably different swatch colourMatte rather than metallic (finish)Powder rather than cream (format)
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Powder rather than cream (format)
Retailer shade note: black matte
Medium confidence· Digital match
Sephora Collection Colorful Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$8View at SephoraSephoraCosts $20.01 moreMatches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighterBrown rather than black
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than black · 24-hour wear rather than not listed (longevity)
Retailer shade note: rich brown
Medium confidence· Digital match
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyMatched on the Midnight Brown pan
Ulta BeautyCosts $29.01 moreMatches: Same finish: metallicClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighterBrown rather than black
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than black · 24-hour wear rather than not listed (longevity)
Retailer shade note: a shimmering warm chocolate brown / a rich cool brown
Medium confidence· Digital match
Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraUlta Beauty$43View at Ulta BeautyUlta Beauty$4.99 less (36%)Matte · Buildable
Differences: Noticeably different swatch colourMatte rather than metallic (finish)Powder rather than cream (format)
Visibly different colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Powder rather than cream (format)
Retailer shade note: deep black matte
Medium confidence· Digital match
Ulta Beauty Collection Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty(product price)Costs $6.01 moreMatches: Claims crease resistanceClaims waterproofClaims comfort
Differences: Noticeably different swatch colourMatte rather than metallic (finish)Long-wearing rather than not listed (longevity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Long-wearing rather than not listed (longevity)
Retailer shade note: Black Matte
Medium confidence· Digital match
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same finish: metallicClaims waterproof
Differences: Noticeably different swatch colourBronze rather than black
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than black
Medium confidence· Digital match
Lancôme Ombre Hypnôse Stylo Shadow Stick Matte Metallics
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $1.01 moreMatches: Claims waterproof
Differences: Noticeably different swatch colourLighterGrey rather than black
Visibly different colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than black · 12-hour wear rather than not listed (longevity)
Retailer shade note: 10 Grey Shimmer
Medium confidence· Digital match
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraShowing 12 of 28 matches
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Rebellious, against L'Oréal Paris Le Shadow Stick in All Night Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix in I Am Rebellious.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow in Black Mirror, against L'Oréal Paris Le Shadow Stick in All Night Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow in Black Mirror.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Rebellious
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart
MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow Black Mirror
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
