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True Match Nude Hyaluronic Tinted Serum 10-12 Very Deep dupes and alternatives L'Oréal Paris

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 80 Deeper

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
10-12 Very DeepChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
The match
Jane Iredale
80 Deeper
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Buildable coverage
Shade match
94out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $20.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 375

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
10-12 Very DeepChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
The match
Maybelline
375
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$15.99Ulta BeautyUlta Beauty
$5 less (24%)

Your shade $20.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$5 less (24%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than light coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly deeperBuildable rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Buildable rather than light coverage

    Retailer shade note: deeper with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 10-12 Very Deep (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Nearest in this range
    • Deep · Neutral undertone

    $16.99

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Very close colour
    • Rich deep · Neutral undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 80 Deeper, against L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10-12 Very Deep. Every attribute compared, with its share of the score.

ComparedYour shade10-12 Very DeepClosest shade match80 DeeperScore
Shade match55% of overall94
Colour96#5f3320#633320Looks identicalColour difference 1.2 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 80 Deeper.

Same or better

  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Same radiant finish
  • Buildable rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 30

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapSilicone-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 375, against L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10-12 Very Deep. Every attribute compared, with its share of the score.

ComparedYour shade10-12 Very DeepClosest overall alternative375Score
Shade match55% of overall90
Colour91#5f3320#663924Very close colourColour difference 2.1 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 3.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 375.

Same or better

  • $5.00 less
  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same radiant finish
  • Buildable rather than light coverage
  • Claims long-wearing
  • Claims not settling into lines
  • No drying alcohol listed

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 80 Deeper

Match price
$56Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $20.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 375

Match price
$15.99Ulta BeautyUlta Beauty
$5 less (24%)

Your shade $20.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.