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True Match Radiant Serum Concealer C7 dupes and alternatives L'Oréal Paris

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Revlon ColorStay Skin Awaken Concealer Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
C7Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
Revlon
Coffee
Depth and undertone: Very deep
Finish and coverage: Natural · Buildable coverage
Shade match
86out of 100
Colour
90
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.99Ulta BeautyUlta Beauty
$2 less (12%)

Your shade $16.99 at Ulta Beauty

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
C7Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
Milk Makeup
24N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
72
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 68
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 70
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  3. Shade match 67
    $30Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Similar undertone (neutral vs warm)Both claim a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C
    Shade match 70
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneLuminous rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for dark deep cool skin with pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3
    Shade match 56
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer C7 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W10 Warm Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W10 Warm Deep

    • Looks identical
    • Deep · Warm undertone

    $13.99

Closest foundations

  1. Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D5

    Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier D5

    • Looks identical
    • Deep · Warm · peach undertone

    $69

  2. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Deep Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Deep Warm 1

    • Looks identical
    • Deep · Warm undertone

    $49

  3. KimChi Chic Beauty A Really Good Foundation

    133D

    KimChi Chic Beauty A Really Good Foundation, shade 133D

    • Looks identical
    • Deep · Warm undertone

    $29

  4. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    70 Deep

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 70 Deep

    • Looks identical
    • Deep · Warm undertone

    $56

  5. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    470

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 470

    • Looks identical
    • Deep · Warm · golden undertone

    $44

  6. Charlotte Tilbury Airbrush Flawless Foundation

    15 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 15 Warm

    • Looks identical
    • Very deep · Warm undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revlon ColorStay Skin Awaken Concealer in Coffee, against L'Oréal Paris True Match Radiant Serum Concealer in C7. Every attribute compared, with its share of the score.

ComparedYour shadeC7Closest shade matchCoffeeScore
Shade match55% of overall86
Colour90#7d4728#794520Very close colourColour difference 2.3 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon ColorStay Skin Awaken Concealer in Coffee.

Same or better

  • $2.00 less
  • Very close colour
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against L'Oréal Paris True Match Radiant Serum Concealer in C7. Every attribute compared, with its share of the score.

ComparedYour shadeC7Closest overall alternative24NScore
Shade match55% of overall83
Colour88#7d4728#874c2aVery close colourColour difference 2.5 (0 is identical)
Depth92DeepDeepSameDepth difference: 3.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared72
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.

Same or better

  • Very close colour
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Revlon ColorStay Skin Awaken Concealer Coffee

Best price
$14.99Ulta BeautyUlta Beauty
$2 less (12%)

Your shade $16.99 at Ulta Beauty

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

Match price
$30Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.