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True Match Radiant Serum Concealer N10 dupes and alternatives L'Oréal Paris

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a radiant finish, without dimethicone.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 10

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
N10Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
Armani Beauty
10
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
87
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
83out of 100
Colour
87
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $25.01 more

Your shade $16.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 76
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  2. Shade match 65
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 65
    $42SephoraSephoraCosts $25.01 more

    Matches: Same radiant finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperSlightly cooler undertone

    Score details
    Shade match
    65
    Finish & visual result
    87
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: deep, pink

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $32SephoraSephoraCosts $15.01 more

    Matches: Same radiant finishBoth claim a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer N10 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    N7 Neutral Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade N7 Neutral Medium Deep

    • Very close colour
    • Deep tan · Neutral undertone

    $13.99

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Neutral

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    42 Tan Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 42 Tan Neutral

    • Looks identical
    • Tan · Neutral undertone

    $8

  3. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Looks identical
    • Deep tan · Neutral undertone

    $20

  4. Rabanne Fresh Touch 24H Radiant Foundation

    70N

    Rabanne Fresh Touch 24H Radiant Foundation, shade 70N

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  5. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Dark 25

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Golden Dark 25

    • Looks identical
    • Deep tan · Neutral undertone

    $39.50

  6. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    30 Light Nutmeg

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 30 Light Nutmeg

    • Looks identical
    • Deep tan · Neutral undertone

    $13.60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10, against L'Oréal Paris True Match Radiant Serum Concealer in N10. Every attribute compared, with its share of the score.

ComparedYour shadeN10Closest match10Score
Shade match55% of overall83
Colour87#ae6f4a#a56b4cVery close colourColour difference 2.7 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared87
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10.

Same or better

  • Very close colour
  • Same radiant finish
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs low

Where to buy 10

Best price
$42SephoraSephora
Costs $25.01 more

Your shade $16.99 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.