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True Match Radiant Serum Concealer N10 dupes and alternatives L'Oréal Paris

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Soft Matte Complete Concealer Amande

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
N10Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
NARS
Amande
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $19.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 470C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
N10Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
Rare Beauty
470C
Depth and undertone: Tan · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Best price
$24SephoraSephora
Costs $7.01 more

Your shade $16.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    440C
    Shade match 86
    $24SephoraSephoraCosts $7.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium deep with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    450N
    Shade match 84
    $24SephoraSephoraCosts $7.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $30Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: tan with neutral cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $42SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    87
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: deep with golden undertone

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Luminous rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    Liquid Touch Brightening Concealer

    480W
    Shade match 74
    $24SephoraSephoraCosts $7.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Cocoa
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$8.99 less (53%)

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Satin rather than radiant finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Satin · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 76
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  9. Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneLuminous rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for dark cool skin with red undertones

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)$4.99 less (29%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  11. Shade match 80
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLuminous rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for dark warm skin with golden undertones

    Medium confidence· Digital match

    View match
  12. Shade match 73
    $30Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $36SephoraSephoraCosts $19.01 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich tan with golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 75
    $12.99Ulta BeautyUlta Beauty(product price)$4 less (24%)

    Matches: Same neutral undertoneSame radiant finishBoth claim not settling into lines

    Differences: Slightly deeperNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Slight colour difference · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: Medium/Deep

    Medium confidence· Digital match

    View match
  15. Shade match 79
    $39SephoraSephoraCosts $22.01 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match
  16. Shade match 65
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Natural Finish Concealer

    050 Café
    Shade match 85
    $10.99Ulta BeautyUlta Beauty(product price)$6 less (35%)

    Matches: Very close colourBoth claim a lightweight feelNo drying alcohol listed

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural finish

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  18. Shade match 71
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLuminous rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for tan warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  19. Shade match 65
    $42SephoraSephoraCosts $25.01 more

    Matches: Same radiant finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperSlightly cooler undertone

    Score details
    Shade match
    65
    Finish & visual result
    87
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: deep, pink

    Medium confidence· Digital match

    View match
  20. Shade match 79
    $34SephoraSephoraCosts $17.01 more

    Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    68

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 81
    $36SephoraSephoraCosts $19.01 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 73
    $12Ulta BeautyUlta Beauty$4.99 less (29%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  23. Shade match 74
    $32SephoraSephoraCosts $15.01 more

    Matches: Same radiant finishBoth claim a skin-like finishNo drying alcohol listed

    Differences: Slightly deeperSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Radiant Creamy Concealer

    Café
    Shade match 80
    $36SephoraSephoraCosts $19.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: D1 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 91
    $38SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 124 Sienna
    Shade match 86
    $22$32SephoraSephoraCosts $5.01 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    48
    Wear & performance
    82
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 76
    $39SephoraSephoraCosts $22.01 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Deep, Cool Pink

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Fit Me Natural Finish Concealer

    055 Hazelnut
    Shade match 83
    $10.99Ulta BeautyUlta Beauty(product price)$6 less (35%)

    Matches: Both claim a lightweight feelNo drying alcohol listed

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural finish

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  29. Shade match 92
    $42SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 89
    $42SephoraSephoraCosts $25.01 more

    Matches: Same neutral undertoneClaims transfer resistanceNo drying alcohol listed

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  31. #33 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 91
    $36Ulta BeautyUlta BeautyCosts $19.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    26
    Wear & performance
    65
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

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The closest shade to L'Oréal Paris True Match Radiant Serum Concealer N10 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

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    N7 Neutral Medium Deep

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    Medium Deep 45 Neutral

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    42 Tan Neutral

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    Cabo - Medium 1

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    70N

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    Golden Dark 25

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    30 Light Nutmeg

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Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Amande, against L'Oréal Paris True Match Radiant Serum Concealer in N10. Every attribute compared, with its share of the score.

ComparedYour shadeN10Closest shade matchAmandeScore
Shade match55% of overall99
Colour98#ae6f4a#ae6d47Looks identicalColour difference 0.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared26
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 72/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Amande.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 470C, against L'Oréal Paris True Match Radiant Serum Concealer in N10. Every attribute compared, with its share of the score.

ComparedYour shadeN10Closest overall alternative470CScore
Shade match55% of overall87
Colour92#ae6f4a#ab7152Very close colourColour difference 1.9 (0 is identical)
Depth100Deep tanTanCloseDepth difference: 0.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveOily, dry, combination, normalMarketed for different skin types
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 470C.

Same or better

  • Very close colour
  • Same radiant finish
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly cooler undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Amande

Best price
$36SephoraSephora
Costs $19.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 470C

Best price
$24SephoraSephora
Costs $7.01 more

Your shade $16.99 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.