True Match Radiant Serum Concealer W9.5 dupes and alternatives L'Oréal Paris
4.4 (832)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same radiant finish· Both claim a skin-like finish
Differences: Slightly lighter· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep with cool peach undertones
Matches: Same cool undertone· Claims a blurring effect· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
48
Wear & performance
61
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: deep with cool subtle red undertones
$12.99Ulta Beauty(product price)$4 less (24%)4.2 (11,365)
Matches: Same radiant finish· Both claim not settling into lines· No drying alcohol listed
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
64
Finish & visual result
78
Wear & performance
59
Skin suitability
100
Slight colour difference · Radiant finish
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Matches: Same cool undertone· Same radiant finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
70
Wear & performance
65
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: MD4 - medium-deep to deep with cool undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
48
Wear & performance
61
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Claims transfer resistance· No drying alcohol listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
50
Wear & performance
51
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W9.5 (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5C, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.
ComparedYour shadeW9.5Closest shade matchDark 5CHow they compareScore
Shade match55% of overall95
Colour60%93#b07148#b5764bVery close colourColour difference 1.9 (0 is identical)
Depth15%96TanTanSameDepth difference: 2.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared64
Finish35%78RadiantLuminousCloseLuminous finish rather than radiant
Coverage30%—not comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty Liquid Touch Brightening Concealer in 470C, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.
ComparedYour shadeW9.5Closest overall alternative470CHow they compareScore
Shade match55% of overall91
Colour60%85#b07148#ab7152Very close colourColour difference 3.0 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveOily, dry, combination, normalMarketed for different skin types
Overall match 90/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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