True Match Radiant Serum Concealer W9.5 dupes and alternatives L'Oréal Paris
4.4 (832)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
48
Wear & performance
61
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Claims transfer resistance· No drying alcohol listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
50
Wear & performance
51
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W9.5 (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5.5N, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.
ComparedYour shadeW9.5Closest shade match5.5NHow they compareScore
Shade match55% of overall89
Colour60%84#b07148#a76a46Close colourColour difference 3.1 (0 is identical)
Depth15%91TanDeep tanCloseDepth difference: 4.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared48
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 70/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Brandy 10, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.
ComparedYour shadeW9.5Closest overall alternativeBrandy 10How they compareScore
Shade match55% of overall85
Colour60%77#b07148#b06635Close colourColour difference 4.0 (0 is identical)
Depth15%91TanDeep tanCloseDepth difference: 4.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared65
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 76/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $19.01 more
