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True Match Radiant Serum Concealer N10 dupes and alternatives L'Oréal Paris

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, vegan, without talc.

  • 3 matches have no coverage listed and are not shown.
  • 15 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 470C

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
N10Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
Rare Beauty
470C
Depth and undertone: Tan · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Shade match
87out of 100
Colour
92
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $7.01 more

Your shade $16.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    440C
    Shade match 86
    $24SephoraSephoraCosts $7.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium deep with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    450N
    Shade match 84
    $24SephoraSephoraCosts $7.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    480W
    Shade match 74
    $24SephoraSephoraCosts $7.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a skin-like finish

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 84
    $12Ulta BeautyUlta Beauty(product price)$4.99 less (29%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 73
    $12Ulta BeautyUlta Beauty$4.99 less (29%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer N10 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    N7 Neutral Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade N7 Neutral Medium Deep

    • Very close colour
    • Deep tan · Neutral undertone

    $13.99

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Neutral

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    42 Tan Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 42 Tan Neutral

    • Looks identical
    • Tan · Neutral undertone

    $8

  3. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Looks identical
    • Deep tan · Neutral undertone

    $20

  4. Rabanne Fresh Touch 24H Radiant Foundation

    70N

    Rabanne Fresh Touch 24H Radiant Foundation, shade 70N

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  5. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Dark 25

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Golden Dark 25

    • Looks identical
    • Deep tan · Neutral undertone

    $39.50

  6. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    30 Light Nutmeg

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 30 Light Nutmeg

    • Looks identical
    • Deep tan · Neutral undertone

    $13.60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 470C, against L'Oréal Paris True Match Radiant Serum Concealer in N10. Every attribute compared, with its share of the score.

ComparedYour shadeN10Closest match470CScore
Shade match55% of overall87
Colour92#ae6f4a#ab7152Very close colourColour difference 1.9 (0 is identical)
Depth100Deep tanTanCloseDepth difference: 0.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveOily, dry, combination, normalMarketed for different skin types
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 470C.

Same or better

  • Very close colour
  • Same radiant finish
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly cooler undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 470C

Best price
$24SephoraSephora
Costs $7.01 more

Your shade $16.99 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.