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True Match Radiant Serum Concealer N10 dupes and alternatives L'Oréal Paris

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a matte finish, without talc.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Amande

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
N10Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
NARS
Amande
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
72out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
26
Wear (Wear & performance)
72
Skin (Skin suitability)
0
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $19.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 91
    $36Ulta BeautyUlta BeautyCosts $19.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    26
    Wear & performance
    65
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer N10 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    N7 Neutral Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade N7 Neutral Medium Deep

    • Very close colour
    • Deep tan · Neutral undertone

    $13.99

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Neutral

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    42 Tan Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 42 Tan Neutral

    • Looks identical
    • Tan · Neutral undertone

    $8

  3. Juvia's Place I am Magic Powder Foundation

    Cabo - Medium 1

    Juvia's Place I am Magic Powder Foundation, shade Cabo - Medium 1

    • Looks identical
    • Deep tan · Neutral undertone

    $20

  4. Rabanne Fresh Touch 24H Radiant Foundation

    70N

    Rabanne Fresh Touch 24H Radiant Foundation, shade 70N

    • Looks identical
    • Deep tan · Neutral undertone

    $42

  5. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Dark 25

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Golden Dark 25

    • Looks identical
    • Deep tan · Neutral undertone

    $39.50

  6. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    30 Light Nutmeg

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 30 Light Nutmeg

    • Looks identical
    • Deep tan · Neutral undertone

    $13.60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Amande, against L'Oréal Paris True Match Radiant Serum Concealer in N10. Every attribute compared, with its share of the score.

ComparedYour shadeN10Closest matchAmandeScore
Shade match55% of overall99
Colour98#ae6f4a#ae6d47Looks identicalColour difference 0.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared26
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 72/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Amande.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy Amande

Best price
$36SephoraSephora
Costs $19.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.