True Match Radiant Serum Concealer N9 dupes and alternatives L'Oréal Paris
4.4 (832)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral golden undertones
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
50
Wear & performance
51
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Matches: Same radiant finish· Both claim a skin-like finish· No drying alcohol listed
Differences: Noticeably different swatch colour· Olive rather than neutral undertone· No long-wear claim
Score details
Shade match
68
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Olive rather than neutral undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep with neutral olive undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer N9 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 147.5, against L'Oréal Paris True Match Radiant Serum Concealer in N9. Every attribute compared, with its share of the score.
ComparedYour shadeN9Closest match147.5How they compareScore
Shade match55% of overall93
Colour60%89#ab663a#a85f30Very close colourColour difference 2.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared78
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableNot listedNot listedNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.