Beautler.Your beauty butler

True Match Radiant Serum Concealer W10.5 dupes and alternatives L'Oréal Paris

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Medium1
  • Medium to full0
  • Full0
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches in cream form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 10 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
W10.5Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant finish
The match
Kosas
Tone 10 W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
69out of 100
Colour
81
Depth
96
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $15.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W10.5 (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C9 Cool Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C9 Cool Deep

    • Very close colour
    • Deep · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Deep Cool 4

    • Looks identical
    • Deep · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  2. Tarte Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral

    Tarte Babassu Foundcealer Dewy Foundation SPF 20, shade 52N Deep Neutral

    • Looks identical
    • Deep · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Well People Supernatural Complexion Stick

    38 Deep Tan Cool

    Well People Supernatural Complexion Stick, shade 38 Deep Tan Cool

    • Looks identical
    • Deep · Cool undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    22

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 22

    • Very close colour
    • Deep · Cool · rosy undertone

    $60

    SephoraView at Sephora
  5. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 56 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Deep 56 Cool

    • Very close colour
    • Deep · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty
  6. Saie Glowy Super Skin Tint Foundation

    28

    Saie Glowy Super Skin Tint Foundation, shade 28

    • Very close colour
    • Deep · Cool undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 10 W, against L'Oréal Paris True Match Radiant Serum Concealer in W10.5. Every attribute compared, with its share of the score.

ComparedYour shadeW10.5Closest shade matchTone 10 WScore
Shade match55% of overall69
Colour81#8d522f#845037Close colourColour difference 3.5 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 69/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 10 W.

Same or better

  • Same radiant finish
  • Both claim a skin-like finish
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Tone 10 W

Best price
$32SephoraSephora
Costs $15.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.