True Match Radiant Serum Concealer W1 dupes and alternatives L'Oréal Paris
4.4 (832)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Both claim a skin-like finish· No drying alcohol listed
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very light with neutral undertones
Matches: Same cool undertone· Same radiant finish· Both claim a skin-like finish
Differences: Noticeably different swatch colour· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with cool peach undertones
Matches: Same cool undertone· Same radiant finish· Both claim a skin-like finish
Differences: Noticeably different swatch colour· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very light with cool pink undertones
Matches: Same radiant finish· Both claim a skin-like finish· No drying alcohol listed
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Matches: Same radiant finish· Both claim a skin-like finish· No drying alcohol listed
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
71
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very light with neutral peach undertones
Matches: Same radiant finish· Both claim a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
70
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Matches: Similar undertone (neutral vs cool)· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than radiant finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
48
Wear & performance
82
Skin suitability
0
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
26
Wear & performance
72
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: L1 - Very light with neutral undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W1 (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Soft Matte Complete Concealer in Affogato, against L'Oréal Paris True Match Radiant Serum Concealer in W1. Every attribute compared, with its share of the score.
ComparedYour shadeW1Closest shade matchAffogatoHow they compareScore
Shade match55% of overall89
Colour60%82#ffebd7#fee6d7Close colourColour difference 3.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared26
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%—not comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 66/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty Liquid Touch Brightening Concealer in 140C, against L'Oréal Paris True Match Radiant Serum Concealer in W1. Every attribute compared, with its share of the score.
ComparedYour shadeW1Closest overall alternative140CHow they compareScore
Shade match55% of overall77
Colour60%69#ffebd7#f7dac7Slight colour differenceColour difference 5.1 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveOily, dry, combination, normalMarketed for different skin types
Overall match 83/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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