True Match Radiant Serum Concealer W5 dupes and alternatives L'Oréal Paris
Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in serum form.
- 10 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair
The equivalent shade and the most similar concealer overall.
- Overall match
- 74out of 100
- Shade (Shade match)
- 77
- Finish (Finish & visual result)
- 72
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 50
- Shade match
- 77out of 100
- Colour
- 76
- Depth
- 96
- Undertone
- 70
Your shade $16.99 at Ulta Beauty
Where to buy Fair
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W5 (Fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
1-2.5 Rosy Light
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade 1-2.5 Rosy Light
- Close colour
- Fair · Cool · rosy undertone
$20.99
Closest foundations

NW10
MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW10
- Looks identical
- Fair · Cool · rosy undertone
$39
115C
Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 115C
- Looks identical
- Fair · Cool · pink undertone
$53

15.5P Light
Sephora Collection Best Skin Ever Matte Powder Foundation, shade 15.5P Light
- Very close colour
- Fair · Cool · pink undertone
$24

11
Urban Decay Face Bond Self Setting Waterproof Foundation, shade 11
- Very close colour
- Fair · Cool undertone
$40

12P
Sephora Collection Best Skin Ever Liquid Foundation, shade 12P
- Very close colour
- Fair · Cool · pink undertone
$24

LC1.5
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade LC1.5
- Very close colour
- Fair · Cool undertone
$49
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against L'Oréal Paris True Match Radiant Serum Concealer in W5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.
Same or better
- $4.99 less
- Both claim a skin-like finish
- Both claim not settling into lines
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Small colour difference on the swatch
- Natural finish instead of radiant
- No long-wear claim
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy Fair
Your shade $16.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.