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True Match Radiant Serum Concealer W9.5 dupes and alternatives L'Oréal Paris

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, in cream form, without silicones.

  • 3 matches have no coverage listed and are not shown.
  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 8.5 C

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
W9.5Change shade
Depth and undertone: Tan · Cool
Finish and coverage: Radiant finish
The match
Kosas
Tone 8.5 C
Depth and undertone: Tan · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
76out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Shade match
82out of 100
Colour
74
Depth
87
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $15.01 more

Your shade $16.99 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W9.5 (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Very close colour
    • Tan · Cool undertone

    $13.99

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    123MD

    KimChi Chic Beauty A Really Good Foundation, shade 123MD

    • Looks identical
    • Tan · Cool undertone

    $29

  2. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Tan 5

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Tan 5

    • Looks identical
    • Tan · Cool undertone

    $34

  3. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW45

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW45

    • Looks identical
    • Tan · Cool · rosy undertone

    $46

  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    11 Tan

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 11 Tan

    • Looks identical
    • Tan · Cool undertone

    $48

  5. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR122

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR122

    • Looks identical
    • Tan · Cool · rosy undertone

    $69

  6. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    4C3 Softan

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 4C3 Softan

    • Looks identical
    • Tan · Cool · rosy undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.5 C, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.

ComparedYour shadeW9.5Closest matchTone 8.5 CScore
Shade match55% of overall82
Colour74#b07148#bf7854Close colourColour difference 4.4 (0 is identical)
Depth87TanTanSameDepth difference: 5.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 76/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.5 C.

Same or better

  • Same cool undertone
  • Same radiant finish
  • Both claim a skin-like finish
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy Tone 8.5 C

Best price
$32SephoraSephora
Costs $15.01 more

Your shade $16.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.