Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Finish
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $25 at Ulta Beauty
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (4%)Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: LighterBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $7 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: DeeperBerry rather than plum
Close colour · High shine · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Berry rather than plum
Retailer shade note: Sheer berry, pH reactive
Medium confidence· Digital match
Clarins Lip Comfort Hydrating Oil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$9 less (36%)Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: sheer raspberry
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at Sephora
Ulta Beauty$12 less (48%)Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephora$5 less (20%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: DeeperLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 19% ingredient overlap
Differences: Deeper · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: plum
Medium confidence· Digital match
Refy Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$7 less (28%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Purple rather than plum
Close colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Purple rather than plum
Retailer shade note: shimmering bright amethyst
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Visibly different colour · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer plum
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$2 less (8%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Deep Cool Plum
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $20 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
Medium confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephora$3 less (12%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeperPurple rather than plum
Slight colour difference · High shine · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · Does not claim non-sticky
Retailer shade note: Vibrant Purple
Medium confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$21.50 less (86%)Matches: Same shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourNeutral rather than cool undertoneDoes not claim hydration
Visibly different colour · High shine
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Lumilicious Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.50View at Ulta BeautySephora$5 less (20%)Matches: Same cool undertoneBoth claim hydration
Differences: DeeperBerry rather than plumDoes not claim non-sticky
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Berry rather than plum · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $2 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourLighterBerry rather than plum
Visibly different colour · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: deep red berry
Medium confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Visibly different colour · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep mauve plum
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $8 moreMatches: Same shine: high shineBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Visibly different colour · High shine · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautyUlta Beauty(product price)$12 less (48%)Matches: Same cool undertoneSame shine: high shine
Differences: Noticeably different swatch colourPurple rather than plumDoes not claim non-sticky
Visibly different colour · High shine · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Does not claim non-sticky · Does not claim hydration
Retailer shade note: sangria purple
Medium confidence· Digital match
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum
Retailer shade note: rich ruby pink w/shifting blue shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephora$7 less (28%)Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone
Visibly different colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone
Retailer shade note: rich mulberry
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterMauve rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum
Retailer shade note: roseberry mauve shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty$2 less (8%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterPink rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic deep fuchsia
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: blackberry
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$7 less (28%)Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourDeeper
Visibly different colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: deep plum noir
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$7 less (28%)Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourRed rather than plum
Visibly different colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than plum
Retailer shade note: vivid cranberry red
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighter
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: sheer burgundy shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plumDoes not claim non-sticky
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Does not claim non-sticky
Retailer shade note: blackberry shimmer
Medium confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$1 less (4%)Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourBerry rather than plumLong-wearing rather than not listed (longevity)
Visibly different colour · High shine · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $7 moreMatches: Same shine: high shineBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneLong-wearing rather than not listed (longevity)
Visibly different colour · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: neutral merlot burgundy
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · High shine
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: reddish brown
Medium confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$7 less (28%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighter
Visibly different colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraShowing 12 of 29 matches
Dior Lip Glow Oil Hydrating High-Shine Gloss in 006 Berry, against MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Sublime. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Lip Glow Oil Hydrating High-Shine Gloss in 006 Berry.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
