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Retro Matte Liquid Lipstick High Drama dupes and alternatives MAC Cosmetics

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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31 matches

Closest shade matchClosest overall alternative: Juvia's Place The Wines Velvety Matte Lipstick Fierce

The equivalent shade and the most similar lipstick overall.

Your shade
MAC Cosmetics
High DramaChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte
The match
Juvia's Place
Fierce
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
100
Shade match
90out of 100
Colour
84
Depth
99
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$15Ulta BeautyUlta Beauty
$12 less (44%)

Your shade $27 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Frenemy
    Shade match 83
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Berry rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: blackened berry

    Medium confidence· Digital match

    View match
  2. #3 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    97 Red Desert
    Shade match 85
    $16SephoraSephora$11 less (41%)

    Matches: Near-identical swatch colourSame cool undertoneSame finish: matte

    Differences: Red rather than plum

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Looks identical · Matte · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Red rather than plum

    Retailer shade note: matte burgundy red

    High confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Smoked Purple
    Shade match 80
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Purple rather than plum

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Purple rather than plum

    Retailer shade note: deep eggplant purple

    High confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Diva
    Shade match 80
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Lighter

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter

    Retailer shade note: intense reddish burgundy

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Burning Love
    Shade match 74
    $27SephoraSephoraSame price

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Berry rather than plum

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than plum

    Retailer shade note: deep intense berry

    High confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date Night
    Shade match 74
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Berry rather than plum

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than plum

    Retailer shade note: deep red wine

    High confidence· Digital match

    View match
  7. #8 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Miss Conduct
    Shade match 73
    $27Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteSame longevity: 8-hour wearClaims comfort

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 59% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    Retailer shade note: deep/warm plum

    High confidence· Digital match

    View match
  8. #9 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Oh Damn
    Shade match 75
    $7Ulta BeautyUlta Beauty$20 less (74%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: LighterLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Deep Mesh
    Shade match 80
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 16-hour wear rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: brown plum

    High confidence· Digital match

    View match
  10. #11 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 70
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: LighterRed rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Red rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Pretty Pleats!
    Shade match 68
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: burgundy brown

    High confidence· Digital match

    View match
  12. #13 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rude Girl
    Shade match 68
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Red rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: dark red

    Medium confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 70
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: LighterRed rather than plum

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Lighter · Red rather than plum

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  14. #15 · Maybelline

    SuperStay Ink Crayon Lipstick

    130 Pave The Road
    Shade match 75
    $6.99$13.99WalgreensWalgreens$20.01 less (74%)

    Matches: Same finish: matteClaims transfer resistance

    Differences: Warm rather than cool undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. #16 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Berry Mocha
    Shade match 72
    $26SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Brown rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: rich brown with cool berry hues

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    D For Danger
    Shade match 66
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same finish: matteClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneRed rather than plum

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  17. #18 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pomegranate
    Shade match 75
    $28SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: LighterBerry rather than plumNot listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Berry rather than plum · Not listed rather than 8-hour wear (longevity)

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  18. #19 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    84 Rose Redux
    Shade match 67
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: LighterRed rather than plum

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Lighter · Red rather than plum

    Retailer shade note: matte pink red

    High confidence· Digital match

    View match
  19. #20 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rouge
    Shade match 65
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Red rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: deep wine red

    High confidence· Digital match

    View match
  20. #21 · Maybelline

    SuperStay Ink Crayon Lipstick

    65 Settle For More
    Shade match 73
    $6.99$13.99WalgreensWalgreens$20.01 less (74%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #22 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 77
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: deep garnet

    High confidence· Digital match

    View match
  22. #23 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    134 Plum Madness
    Shade match 66
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: matte deep plum brown

    High confidence· Digital match

    View match
  23. #24 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Rum Punch
    Shade match 68
    $26Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: LighterRed rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Red rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: mauve red with a matte finish

    Medium confidence· Digital match

    View match
  24. #25 · Tom Ford

    Runway Lipstick Color with Hydrating, 12H Longwear

    Impassioned
    Shade match 67
    $64SephoraSephoraCosts $37 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    80
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: Burgundy

    High confidence· Digital match

    View match
  25. #26 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 75
    $42Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: Brown rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: cherry brown

    High confidence· Digital match

    View match
  26. #27 · Lancôme

    L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick

    460 Burst of Joy
    Shade match 62
    $35Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: cool eggplant brown

    High confidence· Digital match

    View match
  27. #28 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    130 Naughty Burgundy
    Shade match 64
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: matte bright burgundy

    High confidence· Digital match

    View match
  28. #29 · Maybelline

    SuperStay Ink Crayon Lipstick

    Make It Happen
    Shade match 69
    $6.49$12.99Ulta BeautyUlta Beauty$20.51 less (76%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: LighterBerry rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: true berry

    High confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Red rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  30. #31 · MAC Cosmetics

    Dazzlelips Crayon Lipstick

    Grapeful
    Shade match 81
    $28Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertone

    Differences: Shimmer rather than matte (finish)Not listed rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    4
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Shimmer rather than matte (finish) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: rich plum with pearl

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Juvia's Place The Wines Velvety Matte Lipstick in Fierce, against MAC Cosmetics Retro Matte Liquid Lipstick in High Drama. Every attribute compared, with its share of the score.

ComparedYour shadeHigh DramaClosest matchFierceScore
Shade match60% of overall90
Colour84#5e1624#520f21Close colourColour difference 3.2 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared70
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place The Wines Velvety Matte Lipstick in Fierce.

Same or better

  • $12 less
  • Same cool undertone
  • Same finish: matte
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 8-hour wear

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiondeep dark plumburgundy
FormatLiquidBullet
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Where to buy Fierce

Best price
$15Ulta BeautyUlta Beauty
$12 less (44%)

Your shade $27 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.