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Studio Fix 36HR Smooth Angles Hydrating Concealer NC55 dupes and alternatives MAC Cosmetics

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 22NW

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NC55Change shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
22NW
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NC55Change shade
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Make Up For Ever
4N72
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very deep skin w/ neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 74
    $35SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53G deep golden
    Shade match 84
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  4. Shade match 89
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    63
    Skin suitability
    46

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 78
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    54H deep honey
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57S rich sand
    Shade match 82
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  8. Shade match 88
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Deep, Warm Olive

    High confidence· Digital match

    View match
  9. Shade match 82
    $38SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 67
    $35SephoraSephoraCosts $5 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deep skin with golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 77
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  13. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 77
    $32SephoraSephoraCosts $2 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  14. Shade match 65
    $35SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $38SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  16. Shade match 92
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 90
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: deep with neutral red undertones

    High confidence· Digital match

    View match
  18. Shade match 73
    $32SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep
    Shade match 67
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    High confidence· Digital match

    View match
  20. Shade match 86
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 76
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle red undertones

    High confidence· Digital match

    View match
  22. #24 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden
    Shade match 69
    $31SephoraSephoraCosts $1 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    79
    Skin suitability
    75

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with bright-golden undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $30Ulta BeautyUlta BeautySame price

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$15.01 less (50%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    420 Cocoa
    Shade match 72
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  27. Shade match 86
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    25

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 67
    $30SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNo blurring effect claimed

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC55 (Deep · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC55

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $39

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  1. Juvia's Place I am Magic Natural Radiance Foundation

    340 Kampala

    Juvia's Place I am Magic Natural Radiance Foundation, shade 340 Kampala

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $14.40

  2. Clinique Daily Calm Makeup Balm Foundation

    Deep 1

    Clinique Daily Calm Makeup Balm Foundation, shade Deep 1

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $49

  3. Laura Mercier Real Flawless Feather Matte Powder Foundation

    6N Café Americano

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 6N Café Americano

    • Looks identical
    • Deep · Neutral undertone

    $54

  4. Well People Supernatural Complexion Stick

    40 Deep Neutral

    Well People Supernatural Complexion Stick, shade 40 Deep Neutral

    • Looks identical
    • Deep · Neutral undertone

    $18.20

  5. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Warm Deep 27

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Warm Deep 27

    • Looks identical
    • Deep · Neutral undertone

    $39.50

  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    B130

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B130

    • Looks identical
    • Deep · Neutral undertone

    $70

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC55. Every attribute compared, with its share of the score.

ComparedYour shadeNC55Closest shade match22NWScore
Shade match55% of overall97
Colour96#8e542e#92572fLooks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.8
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72, against MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC55. Every attribute compared, with its share of the score.

ComparedYour shadeNC55Closest overall alternative4N72Score
Shade match55% of overall86
Colour84#8e542e#895324Close colourColour difference 3.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Not marketed for dry skin
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 22NW

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72

Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.